Hailey and Justin Bieber celebrated the launch of their Rhode brand in Canada this week.
The lovebirds dressed to impress at a dinner party in Toronto on Thursday to announce their skincare line is officially available in Canada.
The skincare entrepreneur, who recently thanked Selena Gomez for “speaking up” following their alleged feud, took to her Rhode Instagram account on Saturday to share a few snaps from the event.
The Peaches singer, 29, wore a black leather jacket over a white and brown collared shirt, black and gray trousers and a throwback beanie.
The 26-year-old daughter of actor Stephen Baldwin donned a skimpy baby blue ensemble, which consisted of a short asymmetric skirt, a tiny bandeau top and a long pea coat.
In Canada: Hailey and Justin Bieber dressed to impress at a dinner party in Toronto on Thursday to announce their skincare line is available in Canada
Looking great: The beauty rocked a short blue asymmetric skirt, a tiny bandeau top and a long pea coat
Hailey’s brunette hair was styled straight and fell below her chin.
She opted for a glamorous makeup palette with smoky eyes, blush and glossy lips, and was accessorized with gold hoop earrings.
Hailey launched her Rhode skincare line (named after her middle name) in June 2022, when she already had a waiting list of over 100,000 people.
Business has boomed since then, and CEO Melanie Bender, who joined the company in October 2022, told Vogue Business last week about the brand’s astronomical sales figures.
“We have exceeded the eight-digit amount [sales] Threshold in just 11 days of sale. It surpasses anything I’ve ever seen,” said Bender.
She added that Bieber is also heavily involved in all aspects of the business, stating, “As Founder and Creative Director, she plays an important role in product development and the overall creative direction of the brand.”
“We speak to her more than once a day to build our formulas and priorities based on what she identifies as a need in the marketplace,” she added.
Flaunt it: Hailey opted for a glamorous makeup palette with smoky eyes, blush and glossy lips, and accessorised with gold hoop earrings
Glossy girls: Hailey posed with a bunch of pals, who were all applying her lip products
Big news: Hailey shared a photo of the table setting with the caption “Celebrating the launch of Rhode in Canada”
Fun times: The Rhode entrepreneur posed with some of Toronto’s hottest influencers
Dinner party: The 26-year-old influencer hosted many of the region’s top social media personalities
The Atmosphere: A gift bag from Rhode was placed at each seat of the party, which was decorated with candles and beautiful white flowers
Her place: The Rhode launch dinner was sponsored by her close friend, Kendall Jenner’s 818 brand of tequila
Less than a year later, Bieber is already planning a global expansion that will be extended to other countries for the rest of this year.
The launch of the product line in Canada will be followed by an expansion in the UK later this summer.
Bieber’s big business news follows her recent fences with Gomez last week after their alleged feud ignited social media.
For years, the internet has pitted the former Disney star against the model, who is married to Selena’s ex-boyfriend Justin.
But in October 2022, they proved there was no bad blood between them when they posed for some photos together at an event – and they were even spotted hugging.
However, in February 2023, rumors that they were fighting circulated again after Hailey shared a TikTok video in which some believed she was making fun of Selena.
Taking to Instagram, Gomez pleaded with her 400 million followers to stop the hate, writing, “Hailey Bieber reached out to me letting me know that she has received death threats and such hateful negativity.
“I don’t stand for that. Nobody should have to experience hate or bullying. I’ve always championed kindness and I really want all of that to stop,” she concluded.
Growth: Less than a year later, Bieber is planning a global expansion that will expand to other countries later this year
Promotional Mode: The launch of the product line in Canada will be followed by an expansion in the UK later this summer
Classy: It comes after Hailey publicly thanked her husband’s ex-girlfriend Selena Gomez, 30, for speaking out and urging people to stop trolling her (Selena pictured in January)
Kindness is everything: Selena broke her silence on Friday about her alleged spat, shutting down any hateful behavior from trolls or fans
The Latest: Hailey took to her Instagram Stories on Friday afternoon, just hours after Selena asked people to stop bullying the Rhode founder
Former flames: For years the internet pitted the former Disney star and model – who is now married to Justin – against each other (Selena and Justin pictured in 2011)
Bieber thanked Gomez for speaking up for her in an Instagram Story post, which told her 49.5million followers, “We all need to think better about what we post and what we say, myself included.
“In the end, I believe love will always outweigh hate and negativity, and there’s always an opportunity to show more empathy or compassion to one another.”
Hailey and Selena have now followed each other on Instagram to put any uncomfortable feelings behind them.
Selena, who is the most followed woman on Instagram with 403 million Instagram followers, is following just 251 people — with Hailey as one of them. She doesn’t follow ex Justin.