Hailey Bieber showcased her toned figure as she donned a cropped top and skimpy bikini bottoms in the latest Rhode campaign for a new product advertisement in Instagram photos shared on Friday.
The 26-year-old model, who recently celebrated the launch of her skincare brand in Canada, promoted the new passion fruit jelly flavor for her lip peptide treatment, which will be available to consumers next month, April 6th.
The star also had a truce with Selena Gomez amid their alleged “feud” after the actress broke her silence to blast social media users for “hate” and “bullying.”
In the first snap to be uploaded to the series of photos, Hailey was seen in a statement cropped top that featured a partial zip at the front.
The short-sleeved shirt featured shades of orange and red with the word Sicilia printed across the front in black lettering.
Latest Campaign: Hailey Bieber showcased her toned figure as she donned a crop top in Rhode’s latest campaign to promote a new product launch in new Instagram photos shared on Friday
She added nude drawstring bikini bottoms and a sparkling gold chain belt wrapped around her toned waist.
Hailey embellished the look for the shoot by adding a choice of chunky gold-tone bracelets and yellow hoop earrings on each wrist.
Her short tresses were slicked back from her face as she applied a layer of the ‘glazed’ treatment to her lips as the clear blue sky spread out behind her.
In a second close-up shot, the model looked at the camera with patches of sand on her glowing skin.
“Same award-winning formula, juicy new taste,” she wrote in the caption of the post shared on Rhode Skin’s official site, adding, “Lip Treatment in Passion Fruit Jelly is a deeply hydrating lip treatment for naturally plump lips with a shine finish .’
The media personality then listed some of the ingredients found in the product, writing, “packed with peptides, cupuaçu, babassu and shea butters to nourish, replenish and reduce dryness from sun exposure and warmer weather.”
The businesswoman then announced that the product is expected to be available on April 6 for $16, which is also the price of the regular lip peptide treatment.
Hailey reached another milestone this week, celebrating the launch of her skincare brand in Canada.
Radiant: In a second close-up shot, the model looked at the camera with patches of sand on her glowing skin
A New Milestone: Hailey reached another milestone this week, celebrating the launch of her beauty brand in Canada
In a series of photos uploaded to her main Instagram account early Thursday, the star wowed in a light blue bandeau and short mini skirt that gave a glimpse of her long lengths.
She donned a long wool coat, apparently made of the same material and color, to help her stay warm in the cool temperatures.
Her short locks were parted to the side so the ends brushed lightly over the tops of her shoulders while she held up a small Canadian flag.
Hailey added a pair of stylish gold earrings but chose not to add any other eye-catching jewelry to the fashion-forward ensemble.
‘@rhode Canada Launch Dinner was such a great night with great people. I love you Toronto,” she wrote to her 49.4 million followers. Khloe Kardashian was just one of many social media users who flocked to the comments section and gushed, “Wow!!! Just wow!’
The star had been counting down the days until Rhode’s Canada launch by uploading various Instagram posts.
During an interview with FASHION Magazine, Hailey expressed in an article published Tuesday, “There are so many great brands [out there]. I wanted Rhode to be a brand that could come out with this one really good moisturizer or this one really good lip treatment.”
“We also make sure not to release too much into the environment. These are things that are the talk of the town every time we meet about a new product.”
Breaking her silence: The milestone comes shortly after Selena Gomez broke her silence amid the alleged “feud” with Hailey, which first began in early January this year
Slamming ‘bullying’: In her message, the ‘Only Murders In The Building’ star expressed that she doesn’t advocate ‘hate’ and ‘bullying’; seen in Beverly Hills in January
The milestone comes shortly after Selena Gomez broke her silence amid the alleged “feud” with Hailey, which first began in early January this year.
Earlier last week on March 24th, the Only Murders In The Building actress jumped to her Instagram Stories and addressed her followers, writing, “Hailey Bieber reached out to me and let me know that she was receiving death threats and received such hateful negativity.”
The former Disney Channel star continued, “I don’t stand for that. No one should have to experience hate or bullying,” and finished with, “I’ve always championed kindness and I really want it all to stop,” followed by a red heart emoji.
The model jumped onto her own platform and expressed her gratitude to the star for “speaking up.”
“I want to thank Selena for speaking out as she and I have been talking over the past few weeks about how to break through this ongoing narrative between her and I.”
“The last few weeks have been very tough for everyone involved and millions of people are seeing a lot of hate on this issue which is extremely damaging. While social media is an incredible way to connect and build communities, moments like this only create extreme division rather than bringing people together.’
She then explained, “Things can always be taken out of context or interpreted differently than they were intended.”
“We all need to think more carefully about what we post and what we say, including myself. In the end, I believe love will always outweigh hate and negativity, and there’s always an opportunity to show more empathy and compassion to one another.” encounter.”
Sending her gratitude: “I want to thank Selena for speaking out as she and I have been discussing over the past few weeks how to break this ongoing narrative between her and I,” Hailey wrote in response selena