A test passed with flying colors. Chiara Ferragniinterviewed by Fabio Fazio On the show Che Tempo che Fa, he won the challenge by changing “the narrative” and playing the role of the “victim.” The mass media expert is convinced of this Klaus David who, speaking to AdnKronos, highlights how the influencer went to Fazio “to play the victim, and it worked.” This means that he has the power to respond to the legal narrative, a bit like Berlusconi. The Knight was interviewed about court events, went on television, did his own show and changed the narrative. He lived this way for 30 years.”
“Ferragni,” the communications expert continues, “continues to have an enormous fan base.” This confirms my thesis that the moral question does not exist on the Internet.” The success of the interview, which gave Fazio's program broadcast in November an increase in ratings on the Internet Compared to the previous week and recorded 2,979,000 viewers, which corresponds to a market share of 14%, is proven by the numbers. And the numbers say Ferragni was effective. What counts in our profession – he explains – is consistency, which in this case was very high. Anyone who has seen Chiara Ferragni on television has done so from start to finish. This is not a given in the syncopated age of the web. In a time when everything is fragmented, that of the influencer has been a frightening permanence.”
Davi goes into detail about the confrontation between Fabio Fazio and Chiara Ferragni, recalling: “She set the rules for the interview, we didn't delve much into the legal matter.” According to the mass media expert, the influencer “proved that she has a strong viewer base that she has even managed to reach on general television.” She thrives on followers who have followed her on the small screen. There are only a few people in Italy who have this fan base. She's the one who wins. Is she a fraud? The trials will show this, but it could take five years before it reaches the Court of Cassation.” Finally, says Kalus Davi, Ferragni also made a very specific decision when he addressed Fazio: “He chose an interlocutor from the left, who speaks to the left and confirms that his world of reference is the left.”
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