After helping boost sales of Travis Kelce jerseys, Taylor Swift’s appearance at Sunday’s Kansas City Chiefs game is now having an impact on the food industry. Heinz announced it would sell a limited number of bottles of ketchup and Seemingly Ranch after a social media post showing the pop icon holding a plate of the two condiments went viral.
Swift was spotted in a suite with Kelce’s family at the Chiefs’ game against the Chicago Bears, adding fuel to rumors that she and the star tight end are dating. During the game, fan account @tswifterastour shared a photo of Swift sitting at a table with some food with the caption: “Taylor Swift ate a piece of chicken with ketchup and appeared to be ranch!”
The post was well received, especially thanks to the confirmation of whether the white substance was actually a ranch or not. Heinz took part in the campaign on Wednesday.
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“It’s a new era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited edition bottles coming soon,” the spice maker wrote on Instagram with a photo of the bottle.
While the combination of ranch and ketchup is nothing new for Heinz, which has been selling what it calls “Kranch” for years, the new bottles will likely become a hot commodity for dedicated Swifties.
Heinz wasn’t the only organization trying to ride the apparent ranch wave. The Empire State Building in New York City glowed red and white Tuesday evening, and a post on X, formerly Twitter, showing the building was captioned “Ketchup and apparently ranch.”
“THE EMPIRE STATE BUILDING LIGHTED IN HONOR OF THE APPEARING RANCH?!?! SCREAM,” he said @tswifterastour posted In response.
The New York Mets also recreated the photo with their mascot, Mrs. Met. Write to X“When @CitiField gives chicken tenders with ketchup and apparently ranch.”
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