The high-end smartphone market (over $500) has grown by 4.7% yoy, according to the analysis company Canalys, which takes this opportunity to present the most popular models in Q1 2023.
Not surprisingly, Apple and Samsung are the two big winners in the high-end smartphone market in the first quarter of 2023. In a very meaningful graphic, Canalys highlights the 15 best-selling devices and the growth of the “Premium” segment compared to last year.
Apple dominates, Samsung in ambush
Yes, Samsung is indeed the world market leader in mobile communications, thanks in particular to the very good sales in the entry-level and mid-range segment. In contrast, the high-end smartphone market is dominated by Apple by a wide margin, analysis firm Canalys points out in its latest report.
Thus, the iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 and iPhone 13 occupy the first four places in the ranking. The first smartphone not to be stamped with the apple lands in fifth place, it is the Samsung Galaxy S23 Ultra, courtesy to the iPhone 14 Plus, which itself is placed just ahead of the Galaxy S23.
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To see a smartphone that does not belong to Apple or Samsung, you have to wait for 13th place. This is the Xiaomi 13, which sold slightly better than the Huawei Mate 50, which occupies the penultimate place in this ranking of the best sales of high-end smartphones in Q1 2023.
We also note that there is only one foldable smartphone in this ranking: the Samsung Galaxy Z Flip 4 in 10th place. This confirms that this model is clearly outselling the more expensive Galaxy Z Fold 4. With six out of 15 smartphones in the Ranking, Samsung is on the right track, but still a long way from catching up with Apple.
high-end smartphones in the wrong direction
With an overall decline of -13.3% in one year, we can’t say that the smartphone market is doing well. But as Canalys points out, “High-end smartphones ($500 and up) bucked the global trend, posting 4.7% year-over-year growth and surpassing a third of global shipments in the first quarter of 2023.”
The chart shared earlier in this article clearly shows where the market is headed. In fact, since 2019, the trend has been down in the entry-level and mid-range segment, while the “premium” wireless segment has only grown, going from 22% to 31% in just four years.
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Figures that can be explained both by the increase in inequalities in the distribution of wealth at a global level and by the slowdown in the rate of renewal of smartphones, benefiting the most durable models.
For the second half of the year, Samsung expects its new folding models to boost sales in the upper price segment. The Korean giant could also push ahead with its next Unpacked event, bringing the iPhone 15s presentation expected in September forward by several weeks.
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Source :
Canalys