Google unveils the new Android logo with two notable changes: a Bugdroid transformed into 3D, while the “Android” brand is now officially “Android.”
“Be open, iterative and inclusive.” This is the ethic that Google wants to promote for its Android operating system. So while we are still waiting for the stable version of Android 14, the Mountain View company is introducing a new visual identity for its operating system, installed on three billion smartphones and devices of all kinds around the world. In short, Android has a new logo and brings it to your attention.
On the agenda is a Bugdroid with a new look and the Android brand, which is no longer spelled quite like that. Note that Android has also been gifted with the introduction of some promising new features.
Why Android becomes Android
According to the Google teams, creating this new identity was a lot of fun, but what actually changes? The new Android logo is inspired by Material Design. As a reminder, these are the aesthetic rules that the American giant imposes on itself to define the look of its operating system. The famous material you focused on personalization is a derivative.
But that’s not all… Google is adding a capital letter to the official Android logo! Yes, we are a bit sarcastic, which is quite ironic for a medium that has been called Frandroid and no longer FrAndroid since 2019. Furthermore, there is a real explanation for this choice.
With this update, you’ll notice some subtle changes that help tie Android to Google. Not only are we eliminating the lower case of “android,” but we are enhancing the Android logo by capitalizing the A, thereby adding weight to its appearance when placed next to the Google logo. Although we’ve added curves and personality that are unique to Android, the new Android design better reflects the Google logo and strikes a balance between the two. We hope these small but important updates to the Android font will better communicate the relationship between Android devices and the Google apps and services that users already know.
This passage from the blog post has more meaning than you think. Google clearly shows its ambition to put its own name in the foreground. We already had Android Messages, now known as Google Messages. The same goes for Android Pay, which became Google Pay and then Google Wallet. Let’s also remember that on the connected watch side, Android Wear has disappeared in favor of Wear OS by Google (its full name).
You will have understood, so it is not surprising that the identity of Android itself is becoming closer to that of Google, as the latter is increasingly coming to the fore.
A 3D bug droid
“Today we’re giving the most recognizable non-human member of our Android community an all-new 3D look,” the statement said. Yes, the Bugdroid changes appearance and takes shape.
“As a visual symbol of our brand, we wanted Bugdroid to be as dynamic as Android itself. We also modernized the appearance of the entire robot body so that it can easily transition from a digital to a real environment, making it a versatile and reliable companion, regardless of channel, platform or context.
This new visual identity will be available on Android devices “and in more places” by the end of the year, Google promises.
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