Class in: science and technology
Subjects: New products and services, trade fair
With the unveiling of the HONORVPurse model, the brand introduces its brand new concept of a phone that transforms into a handbag, introduces the HONORMagicV2 and launches a new color variant for the HONOR90
BERLIN, September 4, 2023 /CNW/ – Global technology brand HONOR today announced its strategic vision for the future of smartphones at IFA2023. During the main session entitled Develop yourself tomorrowGeorge Zhao, CEO of HONOR, highlighted the brand’s commitment to democratizing foldable smartphones with its latest innovations that put people at the heart, including the lightest and fastest inward-folding smartphone. Slim from HONOR, the MagicV2. The brand also introduced the HONORVPurse model, a new concept that reimagines the foldable smartphone as a fashionable, ready-to-use handbag, offering endless possibilities for style and personal expression.
HONOR’s foldable smartphones have made great strides and each version features notable advances in design, functionality and durability, it says George Zhao, CEO of HONOR. Additionally, through our Phone-to-Purse concept, brought to life in the HONORVPurse model, we explore sustainable solutions that leverage new foldable technologies to fuel creativity and shape the lifestyle of tomorrow.
Discover the next fashion frontier in technology
Embracing its role in shaping future lifestyles, HONOR introduces HONORVPurse, a new concept that transforms a smartphone into a handbag. This marks the beginning of electronic devices, considered a whole new category of fashionable consumer goods, offering unlimited possibilities for personal expression.
HONORVPurse is less than 9mm thick when folded, making it thinner than some of the premium phones on the market, making it more portable than ever. Through a series of customizable, always-on displays that mimic the design of a handbag, including design elements such as chains, springs and pompoms that react and adjust accordingly, it seamlessly transforms the foldable smartphone into the ultimate, physically connected fashion statement position of the smartphone . This phone concept is also compatible with a selection of interchangeable straps and chains that attach to the hinge, allowing the smartphone to be effortlessly carried over the shoulder like a regular handbag, making it the new mobile bag of the future.
Designed with sustainability in mind, HONORVPurse embodies HONOR’s commitment to the environment. Not only is the phone made from sustainably sourced materials, including vegan leather straps, but it also features an infinitely customizable permanent display to match any outfit. As the fashion industry moves beyond the physical world into the digital space, technology offers limitless possibilities for style and personal expression. HONORVPurse, in its humble way, contributes to helping environmentally conscious consumers reduce their consumption of fast fashion. More importantly, it helps the fashion world leverage new technologies to encourage consumers to buy less and use for longer.
Reflecting the spirit of collaboration that drives its brand, HONOR has partnered with key creators of cultural trends from the HONOR Talents Global Design Awards platform, including BURBERRY Men’s Ready-to-Wear Creative Director BramVanDiepen, contemporary artist YunueneEsparza, Dean of Chinese Academy of Arts at InternationalCollege YuanYoumin and interdisciplinary artist XiaoHuiWang have designed a series of bespoke permanent exhibitions for this device, offering endless design possibilities. In the next phase of the program, by opening the API interface that allows designers to interact with sensors such as gyroscope, touch or ambient light sensors, HONOR will invite emerging talent from around the world to create their own designs that are the latest Fashion inspirations reflect trends to reshape the way of life.
First global presentation of the HONORMagicV2 model
During IFA2023, HONOR also unveiled its new flagship foldable smartphone, HONORMagicV2, for the first time ever at a global event. This model perfectly exemplifies HONOR’s vision for foldable smartphones, redefining industry standards with significant improvements in form factor, battery, display and user experience.
HONORMagicV2 is the lightest and thinnest inward-folding smartphone HONOR has made to date, weighing just 231g[1] and measures only 9.9 mm[2] Thickness when folded. It is equipped with a new generation dual carbon-silicon battery with an average thickness of only 2.72 mm, achieving a high capacity of up to 5000 mAh in a light, thin and foldable body.
In addition to being slim and light, the HONORMagicV2 model features an ultra-light titanium hinge, the first of its kind, and is made of HONOR’s new proprietary steel, which adds strength and durability to the hinge mechanism. The HONORMagicV2 also receives the coveted durability certification from SGS, certifying that the hinge can withstand more than 400,000 folds, ensuring a lifespan of up to ten years at 100 folds per day.
The HONORMagic V2 features a triple rear camera setup including a 50MP (f/1.9) main camera, a 50MP (f/2.0) ultra-wide camera and a 20MP (f/2.4) telephoto camera. The dual front camera setup includes two 16 MP cameras (f/2.2).
Thanks to human-focused innovation, HONORMagicV2 also supports 3840Hz Pulse Width Modulation (PWM) dimming technology, an industry-leading technology that minimizes eye fatigue and ensures a comfortable viewing experience even in low-light conditions. Prolonged use.
Thanks to HONORMagicV2, new interactive experiences are made possible. The HONORMagicV2 not only supports stationary photography, but also other similar experiences such as meetings and entertainment. For the first time, HONORMagicV2 supports parallel storage space management, which not only allows for the separate and secure isolation of work and personal data, but can also be used independently of applications running in parallel, as if a second phone were inserted into the foldable phone.
New color for the EISA award winner HONOR90
Concluding its product updates, HONOR also announced that the HONOR90 model has won the coveted “BestBuySmartphone2023-2024” award from the Expert Imaging and Sound Association (EISA). To celebrate this success, HONOR is introducing the fashionable color PeacockBlue for HONOR90 worldwide.
About HONOR
HONOR is one of the world’s leading providers of intelligent devices. The company’s goal is to become an iconic global technology brand and create a new intelligent world for everyone through its powerful products and services. With a focus on research and development, the company is committed to developing technologies that empower people around the world and give them the freedom to achieve and do more. The HONOR portfolio of innovative, high-quality and reliable products offers a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, enabling people to become a better version of themselves.
To learn more, visit HONOR www.hihonor.com or email [email protected].
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[1]The data comes from the HONOR laboratory. Based on the lightest version, offered in vegan leather. The glass back version weighs 237g. Total weight including battery. Actual weight may vary due to product configuration, manufacturing processes and measurement methods. |
[2]The data comes from the HONOR laboratory. Based on the thinnest version, available in vegan leather. The black glass version is 10.1 mm thick. The thickness of the entire camera is measured at the thinnest point and does not include the thickness of the camera bump. Product size may vary depending on configuration, manufacturing process and measurement methods. Specification details are for reference only. |
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SOURCE HONOR
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