HONOR unveils a new all scenario strategy based on artificial intelligence

HONOR unveils a new all-scenario strategy based on artificial intelligence at Mobile World Congress (MWC) 2024

HONOR announces the global launch of HONOR Magic6 Pro and the AI-powered HONOR MagicBook Pro 16 PC, demonstrating its open and collaborative innovation to enable an AI-driven era

BARCELONA, Spain, February 27, 2024 /CNW/ – Global technology brand HONOR today unveiled its new all-scenario strategy, showcasing collaboration between different operating systems leveraging AI, AI-centered human intent, as well as a range of global smart devices Partner. During its keynote, HONOR not only announced the global launch of HONOR Magic6 Pro, but also its latest AIPC called HONOR MagicBook Pro 16, both of which are equipped with platform-level AI. HONOR enables human-centered experiences.

HONOR presents a new all-scenario strategy based on artificial intelligence at the Mobile World Congress (MWC) 2024 (PRNewsfoto/HONOR)

HONOR presents a new all-scenario strategy based on artificial intelligence at the Mobile World Congress (MWC) 2024 (PRNewsfoto/HONOR)

“As we rapidly approach the AI ​​era, HONOR is committed to delivering innovations that put people at the heart and provide an open and transparent experience that is responsive to our consumers’ wants and concerns.” said George Zhao, CEO of HONOR Device Co., Ltd. “We are pleased to announce the global launch of the new HONOR smartphones and PC AI, truly revolutionizing the user experience with leading artificial intelligence capabilities while pushing the boundaries of user-human-device interaction.” »

Discover the magic of AI with HONOR Magic6 Pro

The HONOR Magic6 Pro is the latest addition to the prestigious HONOR Magic series flagship product line, offering advances in AI-powered photography, display, performance and user experience. Driven by its commitment to human-centered innovation, HONOR introduced MagicOS 8.0, the latest version of its Android-based operating system that introduces HONOR's platform-level AI and industry-first user interface. Industry based on human intent. HONOR is changing the user experience and introducing completely new and multimodal ways of interacting between people and their smart devices.

Enriched with Magic Capsule and Magic Portal, HONOR Magic6 Pro offers users a more personalized and intuitive experience. Simply tapping the notification banner at the top of the screen expands the Magic Capsule to offer additional information and related options. This gives users instant access to critical resources and eliminates the need to navigate multiple applications, ensuring maximum productivity and efficiency. Meanwhile, Magic Portal leverages the power of AI to understand messages and user behavior and simplify complex tasks in a one-step process. For example, Magic Portal's AI quickly detects addresses in a text message and redirects users to Google Maps so they can navigate effortlessly at any time. AI also simplifies access and sharing on social media such as Tiktok and Facebook, allowing users to submit booking details or online search results with a simple swipe. Additionally, Magic Portal enables image-based shopping experiences and seamlessly directs users to platforms where they can find and purchase desired items.

Through collaboration with partners and application developers, Magic Portal supports over a hundred of the world's most used applications, providing users with a seamless experience across multiple platforms while ensuring they can take full advantage of Magic Portal with their favorite apps.

A look at inspiring AI practices

HONOR adheres to a spirit of openness and collaboration in the AI ​​era and actively collaborates with industry partners to make more cutting-edge technologies offered by the industry available to the public. To provide a glimpse of future possibilities, HONOR integrates on-device AI with LlaMA 2 into the source code embedded in the HONOR Magic6 Pro, capable of performing question and answer functions, text creation and text comprehension in an offline environment. Such collaboration within this industry can lead to a more imaginative future for users.

HONOR demonstrated the possibilities that eye tracking on smartphones could open up in the future and revealed how it is possible to control a car hands-free using the HONOR Magic6 Pro's AI-powered eye tracking system. This experimental concept shows how the interaction between AI-powered smartphones and vehicles can go beyond touch or voice commands, opening up a realm of human-device interactions that holds immense possibilities.

Experience professional sports photography with HONOR's AI-powered Falcon camera system

As consumers look forward to an exciting year of sporting events, HONOR has made it a priority to deliver gold medal-worthy sports photography with improved shooting speeds and sharper snapshots. The HONOR Magic6 Pro was launched with a new and improved HONOR Falcon camera system, powered by an AI model trained on a database 28 times larger than the previous generation, and features a HONOR AI Motion capture feature, an advanced AI-powered capture algorithm that effortlessly predicts and captures crucial moments in ultra-high resolution. The advanced HONOR AI motion capture feature built into the HONOR Magic6 Pro device surpasses that of the previous generation by covering a wider range of sports and activities such as jumping, dancing and martial arts, making it an ideal tool for capturing exciting moments at sporting events Run.

Additionally, HONOR's latest camera system features a remarkable 180MP telephoto lens (f/2.6, OIS) equipped with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro is also equipped with a 50MP ultra-wide-angle camera (f/2.0, EIS) and a powerful 50MP main camera with variable aperture function (f/1.4 and f/2.0, OIS) for shooting Equipped with fast moments with exceptional clarity, without compromising on the level of detail.

Unparalleled screen display thanks to HONOR NanoCrystal Shield

The HONOR Magic6 Pro features the industry's most impact-resistant screen glass to date and features on-screen improvements in impact resistance. Confirmed by SGS “Five Star Overall Glass Drop Resistance Ability” certification in multiple scenarios, the screen uses advanced materials with 50% improved crystal density, improving its shock absorption capabilities up to 10 times compared to normal glass1.

In addition to its durability, the HONOR Magic6 Pro features an industry-leading 6.8-inch LTPO low-power display2 that covers a full range of visual comfort features, providing an experience of exceptional visual performance while maintaining the user's well-being in a range of people-first innovations, including the industry's highest Pulse Width Modulation (PWM) dimming technology at 4320 Hz, dynamic dimming, a customizable circadian night time display and a feature called Nature Tone.

Strong performance through cross-industry innovation

Powered by the Snapdragon 8 Gen 3 mobile platform, the HONOR Magic6 Pro delivers a 30% improvement in CPU performance and a 25% increase in GPU performance on new devices. Thanks to the Qualcomm® AI-based engine, HONOR Magic6 Pro's AI features enjoy exceptional smoothness and stability, showing a remarkable 98% improvement over previous models. Additionally, the Snapdragon 8 Gen 3 mobile platform delivers exceptional gaming experiences with remarkable battery efficiency and is packed with advances that redefine powerful performance3.

Understanding the growing importance of battery life for users who need to use their devices for extended periods, HONOR is the first brand to apply new battery innovations to smartphones from other industries. Drawing inspiration from the groundbreaking electric vehicle (EV) industry, HONOR introduces the all-new second-generation HONOR silicon-carbon battery with HONOR E1, a battery management chipset designed to improve energy efficiency, for its HONOR Magic6 Pro model. The 5600mAh4 battery provides exceptional performance at low temperatures. Users can watch a YouTube video for 81 minutes5 at -20°C with only 10% battery remaining. In addition, with the 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge6 wireless charging systems, it is possible to charge the HONOR Magic6 Pro to 100% in just 40 minutes7, allowing even the busiest users to easily charge the HONOR Magic6 Pro to 100% only 40 minutes7. Quickly charge your devices on the go.

Thanks to the excellent cutting-edge technology of the HONOR Magic6 Pro battery, the device took first place in the DXOMARK Global Battery Ranking with a score of 157. In addition, HONOR Magic6 Pro has top five DXOMARK awards in 2024 exceptional camera, audio, display, battery and selfie features.

Use AI to create a connected experience for all scenarios

To provide a smart PC experience for all scenarios, HONOR launched its latest AI-powered notebook, the HONOR MagicBook Pro 16, which can promote collaboration across different operating systems. HONOR MagicBook Pro 16 benefits from HONOR's platform-level AI performance improvements with an industry-leading CPU and GPU, making it easier to share notifications and sync documents across HONOR-branded smartphones, computers and tablets thanks to MagicRing for greater accessibility.

HONOR also launched its brand new tablet called HONOR Pad 9, offering an all-scenario experience in a more compact device. It features an impressive 12.1-inch HONOR FullView display8 with 2.5K resolution and 120Hz refresh rate9, as well as an eight-speaker audio system that integrates HONOR Histen sound tuning technology. HONOR Pad 9 is a feature-rich tablet that offers a great user experience and a unique design.

A teaser for the PORSCHE DESIGN HONOR Magic6 RSR

At this year's MWC, HONOR not only officially introduced the PORSCHE DESIGN HONOR Magic V2 RSR foldable smartphone on the world stage for the first time, but also unveiled a teaser for the PORSCHE DESIGN HONOR Magic6 RSR, a smartphone that also integrates Porsche Design's DNA . Regarding product details and market availability, HONOR will provide more information soon.

Color and price

The HONOR Magic6 Pro is designed for users who prefer a clean, modern and timeless style. It is offered in black and Epi10 green from 1299 euros. As a homage to the iconic cars of the Porsche brand, the PORSCHE DESIGN HONOR Magic V2 RSR in agate gray11 is available from 2,699 euros.

The HONOR MagicBook Pro 16 is available in white and midnight black12 and will be available from the second quarter. With its two great colors Space Gray and Lake 13 Cyan, the HONOR Pad 9 is marketed at a price of 349 euros.

To find out more, visit the HONOR online store at www.hihonor.com.


HONOR is a global leader in smart devices. The company is committed to becoming an iconic global technology brand with its powerful products and services and creating a new intelligent world for everyone. With an unwavering focus on research and development, the company is committed to developing technologies that empower people around the world to overcome their limitations and give them the freedom to achieve their goals and do more. HONOR's innovative, high-quality and reliable product portfolio offers a range of high-quality smartphones, tablets, laptops and portable devices to suit every budget, enabling people to become a better version of themselves.

To learn more, visit HONOR online at www.hihonor.com or email [email protected].


1 Data from the HONOR laboratory.

2 When a rounded corner theme is applied to the screen, the diagonal length of the main screen is 6.80 inches measured from the standard rectangle (the actual visible area is slightly smaller).

3 Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

4 Typical value. The rated capacity of the non-removable battery is 5600 mAh.

5 Data from the HONOR laboratory.

6 Actual charging power may vary intelligently depending on the scenario. Please refer to actual situations.

7 Data from the HONOR laboratory.

8 When rounded corners are applied to the screen, the diagonal length of the main screen is 12.1 inches measured from the standard rectangle (the actual visible area is slightly smaller). HONOR FullView Display generally refers to HONOR laptop displays with narrow bezels and high screen-to-body ratio. Please refer to the actual product.

9 The screen refresh rate may vary depending on the application. The screen supports a maximum refresh rate of 120 Hz. The refresh rate may vary depending on the app interface and in-game screen.

10 Color availability varies by region.

11 Color availability varies by region.

12 Color availability varies by region.

13 Color availability varies by region.

Photo – https://mma.prnewswire.com/media/2346781/20240225220052.jpg



Information: CONTACT PERSON: Yuteng Li, [email protected]