PHOENIX, Arizona — How Much Money Was Rihanna Paid to Attend the Super Bowl 57 Halftime Show? The reality is that historically, halftime singers are not paid for the 12 or 13 minutes of their musical performances.
“We don’t pay artists. We cover expenses and production costs,” Joanna Hunter, an NFL spokeswoman, said in a 2016 interview with Forbes.
But if she doesn’t get paid, why would an artist like Rihanna agree to devote her time, talent and energy to it? The answer is that the Super Bowl is an unbeatable opportunity to introduce your music and products to millions of people.
Data has shown that music consumption, downloads and sales increase for artists hosting the post-Super Bowl halftime show.
In 2022, after the introduction of various hip-hop legends, views of Snoop Dogg’s music increased by 143% according to the Luminate portal.
In 2020, Spotify said the halftime show increased views of Shakira’s music by 230%, while Jennifer Lopez’s songs increased by 335%.
While Rihanna isn’t releasing a new album, her first musical performance in five years could help promote her line of beauty products Fenty Beauty and Savage X Fenty.
Rihanna performed during halftime at Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs.