THE deepfake is changing so rapidly that the limits of deep fakery remain unknown, but not the damage, which is already very real.
• Also read: [VIDÉO] This conversation between Justin Trudeau and Joe Rogan is… totally fake
Deepfake, an artificial intelligence-based multimedia synthesis technique, can be used to spread misleading information and malicious pranks.
Many have experienced it, with or without their consent.
For Justin Trudeau, it’s just the voice, but videos are also being made.
Effects
“In 2019 we hired an American expert for a show and he replaced my face with Keanu Reeves’ face. It’s not that easy to do. The result was interesting. The person must also be similar, and that requires a lot of content beforehand,” explains Sébastien Lévesque, consultant and digital strategist.
Rather, if the deepfake itself is not dangerous, what we can say to those affected may have significant consequences, such as for Mr. Trudeau or President Joe Biden.
Whether it’s a declaration of war or hate speech, the will to harm is present in many areas.
“There is currently a big problem on the pornographic level. They are able to reproduce a porn film and people become protagonists without their knowledge. You can fool people. The processing speed changes very quickly and you can make anyone look like anything,” adds Mr. Lévesque.
Identify the source
In fact, according to Line Pagé, president of the CA of the Quebec Center for Media and Information Education (CQEMI), the technology is becoming more sophisticated.
Distinguishing the true from the false is not always easy.
“You have to be extremely vigilant with TikTok. It’s always the same recommendation. Check the source, the context and see if the media or other websites are talking about it,” explains the co-manager of the #30seconds before you believe it program, which helps citizens and youth in schools become better informed and evolving their critical thinking to combat misinformation.
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