Entertainment
Gkay took to social media to celebrate fourth place in the ranking of celebrities who attended Haute Couture Week in Paris; List was organized by the international agency Karla Otto
© Playback / Instagram @gessicakayaneGkay was successful at the Haute Couture Week in Paris
Gkay has become a fashion icon in Brazil and also abroad. The Brazilian influencer celebrated another success, receiving the ranking of the most influential people of the Paris Haute Couture Week 2023, which took place from January 23rd to 26th. Gkay appears at No. 4, just behind Jisoo, Kylie Jenner, and Doja Cat, who occupy the top three positions consecutively.
The survey was conducted by the renowned international agency Karla Otto, which specializes in studies on fashion, beauty, design, lifestyle, art and culture for the luxury market. Instagram profiles were monitored of approximately three thousand digital influencers via the Lefty technology platform, which supports brands to optimize influencer marketing programs.
Ranking shows Gkay in fourth place Photo: Karla Otto
Analyzing the publications in the feed during the four days of Haute Couture, the number of impressions was determined, ie the personalities who brought the greatest return to the brands they promoted, and thus calculated the equivalent in dollars. In fourth place, Gkay lists $3.8 million.
The news surprised Gkay, who shared the ranking with his followers. “Haute Couture Week was a dream for me, it brought an incredible result, but I didn’t think it would bring a result of this magnitude. I’m very excited. I just have to say thank you!” she celebrates.