After more than a year of tabloid headlines about its star Ezra Miller, Warner Bros./DC’s $200 million superhero film Justice League, which was delayed due to Covid-19, The Lightningis finally coming to cinemas. Global opening looks better than domestic, $155 to $165 million global to a $70 million+ in the USA/Canada.
Despite a very positive response from CinemaCon and DC co-head James Gunn, who exclaimed that the film is “probably one of the greatest superhero films of all time,” along with reports of how the film resets the DC verses “The Flash.” has been around $70-75 million for tracking for quite some time.
That’s a halfway start in the US, especially in a market that has been hot and in fact plans to stay hot. A box office source believes that the total for all films over the weekend could reach $200 million. How is that? There are two other major releases aimed at non-fans: Disney/Pixar Elementary with approximately $35 million (possibly even $40 million+) and the Tim Story-directed horror comedy Lionsgate, The turns black what to look at $6 to $8 million USA/Canada. Strong holdovers are also expected on Transformers: Rise of the Beasts and Spider-Man: Across the Spider-Verse, potentially grossing $30 million apiece. Juneteenth is Monday June 19th when 97% of colleges and K-12 schools are closed. on that day to give the box office another boost.
But while many sources are pointing to a great date for The Flash and a great marketing campaign featuring Batman and The Flash commercials as opposed to Miller, predictions for the DC superhero haven’t changed.
The immediate main reason for the stalled Flash forecast is that Warners left Miller out during the media tour. Additionally, a lot of the cast wasn’t actually out there, giving a lot of interviews. However, director Andy Muschietti and producer Barbara Muschietti have taken the picture on a world tour and have spoken about it extensively. Keaton was unlikely to be at the film’s Hollywood premiere last night as he is busy filming Tim Burton’s Beetlejuice 2 for Warners in the UK. This event attracted most of the stars of the picture, including a grateful and humble Miller, who appeared in show business for the first time since his legal troubles. The broken bullhorn about talent is compounded by late-night shows and their social media tentacles going dark during the WGA strike. Also, we hear that there were few promotional partners for the film (notably no car partner); These advertising partners can provide between 80 and 120 million US dollars for a tentpole campaign. How do you make up for deficits? Many TV spots, online and cinema trailers.
At the same time, a starting price of $70-75 million for the first part of a superhero film is more common than one might think – and some distribution sources even suggest it’s a very commendable start for a film steeped in off-screen controversy. Set film was plagued his star. Consider some of the opening episodes of other superhero movies, e.g. B. Ant-Man ($57.2 million), Thor ($65.7 million), Black Adam ($67 million), and Aquaman ($67.8 million). $105.4 million and ultimately over $335 million in the US). You have to start these franchises somewhere. On the one hand, some are shocked that a film starring Keaton’s original Batman in his third installment as a DC superhero in 31 years, and earning a 71% Rotten Tomatoes rating, might be less than Sony’s critically panned Venom in the cinemas is coming. This picture was hailed by critics as 30% Rotten, but enjoyed an opening price of $80.2 million, which launched a franchise. In the same breath, the original “Wonder Woman” was expected to reach a price of $65-75 million, which ended up overperforming with a starting value of $103.2 million. Maybe “The Flash” will find a similarly big highlight this weekend that you have to see. One assumption is that respondents don’t admit they have ulterior motives to actually see the Miller film this weekend. Flash previews begin Thursday at 3:00 p.m.
As for overseas, The Flash reaches 78 overseas markets this week, starting with 15 on Wednesday, including France, the UK and Korea. Another 47 will be added on Thursday, including Germany, Italy, Australia and all of Latin America. Spain, China and Japan will join on Friday.
Currently, the international box office estimate is $85 million to $95 million. There are also a number of inaugural competitions, from the original Ant-Man ($98 million at today’s price and on a like-for-like basis) to the more recent Ant-Man and The Wasp: Quantumania ($115 million) and Black Adam ( $77 million). ).
There remains a question mark over how deeply the problems surrounding Miller have penetrated the minds of people abroad. There is likely to be restraint in markets like the UK and Australia. We’re hearing DC-loving Latin America is the region best on the rise, and China is on the up – as always these days.
While this is a character who isn’t well known outside of the hardcore fanbase (or fans of the TV show), it’s difficult to market a movie if you can’t travel the star, which is key to… generating buzz in offshore markets.
However, the film’s notoriety is high and fan screenings have taken place in various areas, including Keaton on stage for a double screening of Tim Burton’s ‘Batman’ followed by ‘The Flash’ on 3 June at the Empire at Vue Leicester Square with a question and answer round. Last Friday he then had a surprise appearance at the Paris Grand Rex, which was a real treat. We heard Keaton had a blast at the Paris screening. Keaton also recorded a special message for fans on social media, urging them to check out the film over Father’s Day weekend.
“Elemental” Disney/Pixar
After a bad critical acclaim, the Cannes premiere ended up at Pixar Elementary Somewhere in the 50% range on Rotten Tomatoes, the critical score has increased to 79%. Some hope that the original animated film about the relationship between a water and a fire soul will find families in another spiritual world. Very often, original animated films, which are always a tough fight at the box office, depend on reviews. Disney is pushing the 3D aspect of the film. Some see a world where Elemental tops $40 million in 4,000 theaters, but pre-sales are 35-40% behind last summer’s Lightyear, which had an opening ticket of $50.5 million -Dollar was a dud.
From left: Melvin Gregg, Grace Byers, Antoinette Robertson, Sinqua Walls, Jermaine Fowler, Dewayne Perkins and Xochitl Mayo in “The Blackening” Glen Wilson
Lionsgate answered The Blackening by MRC from last year’s TIFF. To play along on June 19, Lionsgate has changed the release of the image with Early Access showings on Wednesday nights including bonus content, followed by previews on Thursday evenings starting at around 6pm before it releases in approximately 1,775 locations on Friday. No reviews for Rotten Tomatoes yet.
The film, which is reported to have cost $5 million and was co-written by Tracy Oliver and Dewayne Perkins, centers on a group of black friends who get together for a weekend getaway in June, only to end up in a remote cabin with a pervert being caught murderer. Forced to play by his rules, the friends soon realize this isn’t a game.
Also showing at six locations in LA and NYC is Focus Features’ new Wes Anderson film. asteroid city. After a world premiere in Cannes, the all-star film starring Tom Hanks, Scarlett Johansson, Jason Schwartzman, Bryan Cranston, Jeffrey Wright, Jeff Goldblum and Steve Carell, among many others, sits at 72% out of 74 reviews on Rotten Tomatoes.