Competition is particularly high in the fast food sector, so Burger King plans to redesign its stores to attract customers.
Customers entering Burger King locations “will see something different in 2024,” said Tom Curtis, president of Burger King US & Canada.
Last week, the brand officially unveiled its new restaurant design at the company’s franchise conference.
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Currently, two Burger King restaurants have been remodeled with the decor called “Sizzle,” CNN Business reports.
More modernized restaurants are expected to open next year.
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The new stores include digital ordering kiosks and simplified drive-thru and pickup lanes.
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Going forward, “we’re going to focus on what drives the majority of our revenue, which is the drive-thru,” Mr. Curtis said.
Over the past year, franchisees that operate most Burger King restaurants have sought permits and found contractors, said the president of Burger King US & Canada.
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By the end of 2024, it is expected that about half of U.S. restaurants will feature the Sizzle or Garden Grill design.