According to the Data.ai report, the French spent an average of 3.6 hours a day on their phone in 2023, but depending on their age, it is not the same applications that captivated them. Not surprisingly, we find entertainment applications at the top of the rankings among 18-24 year olds, particularly short video platforms. Instagram is ahead of Tik Tok and Snapchat, followed by Netflix and Spotify.
Older people prefer practicality
Generation Y (25-44 years old) prefers communication applications such as WhatsApp, Facebook or Messenger and also spends a lot of time on online trading platforms such as Amazon and Leboncoin. For users over 45, however, we find applications that are intended to make everyday life easier. The Waze GPS navigator is therefore her favorite. It is ahead of office tools like Adobe Reader, OneDrive and Microsoft Office Mobile.
The boom in purchasing power apps
In 2023, a year of high inflation, online commerce applications that allow access to promotions will be the most downloaded by the French. This puts Lidl+ in the top 5 most popular applications for people over 45. The Chinese application Temu dominates the French market across all age groups. It offers discounted prices on clothing, electronics, and even decorations.