Bad news: Apple fans may have to spend a little more money than expected when the much-anticipated iPhone 15 launches next September.
The tech giant is reportedly planning to increase the price of its upcoming iPhone 15 lineup, according to a note from famed Wedbush analyst Dan Ives, seen by financial publication Barron’s. Ives, known for his accurate iPhone price adjustment predictionssaid during an intervention on CNBC that he expects average selling prices to increase with the launch of the new models in September.
Last year, the iPhone 14 pricing strategy varied by region. Apple has adjusted international prices due to currency fluctuations, which has resulted in higher costs in some countries. especially in France. On the other hand, Prices remained stable in the USA and China.
iPhone prices could rise in 2023
Should Apple raise its prices in the US, it would be a first since 2017. A rise across the Atlantic would inevitably lead to a price increase here, causing smartphone prices to skyrocket. As a reminder: the iPhone 14 is available from 1,019 euros, the Pro Max model with 1 TB of storage tops out at 2,129 euros.
Ives announces the expected price increaseApple could increase the prices of the high-end iPhone 15 Pro models by almost $200. In particular, the use of an A17 chip engraved by TSMC in 3 nm comes into question. The company’s chip wafer prices have skyrocketed compared to the previous generation, which could affect the final prices of the devices.
Ives predicts that Apple will ship between 235 and 240 million units of the iPhone 15 in 2023. Even if prices increase by an average of $100 per unit, that would mean an additional $23.5 billion in revenue for the company.
Ives also expressed optimism about Apple’s services segment, which he believes sets the company apart from the competition. He predicts Apple’s valuation, currently at $2.85 trillion, could reach $3.5-4 trillion in the next 18-24 months.