is starting 2024 on the wrong foot

is starting 2024 on the wrong foot

The journey of globe in 2024. And those who say this are the viewership in the greater São Paulo area, the most important thermometer of the advertising market.

According to sources consulted by O Antagonista, Globo scored 4.2 points in Kantar's minutebyminute poll between 6 a.m. and 8 a.m. On the last four Mondays, the station scored 7 points in this area. A decrease of 40%.

Instead of showing newspapers, Globo opened the film box that Monday morning. The same movement occurred at Christmas, with more dramatic consequences the average fell to 3.5 points.

In the São Paulo metropolitan area, one audience point corresponds to 206.7 thousand viewers per minute.

Globo's Sunday wasn't so bad. And due to an unexpected factor.