Substack columnist Michael Shellenberger discusses the woke rhetoric of Google's AI platform in “The Bottom Line.”
Google is facing intense backlash over allegations that the company is “woke” after it was revealed that its new artificial intelligence tool, Gemini, was designed with an anti-white bias.
The Alphabet-owned tech giant is scrambling to find the right solution after discontinuing Gemini's image generation capabilities last week. CEO Sundar Pichai told employees on Tuesday that the company was working “around the clock” to address the tool's bias, calling the images produced by the model “completely unacceptable.”
Google CEO Sundar Pichai (Portal/Brandon Wade / Portal Photos)
| ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| GOOG | ALPHABET INC. | 139.78 | +2.35 | +1.71% |
However, “Public” founder Michael Schellenberger says the fallout for Gemini is Google's “Bud Light moment,” comparing the situation to Anheuser-Busch InBev's situation after its Bud Light brand collapsed following a partnership with the controversial transgender Influencer Dylan Mulvaney was boycotted.
| ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BUD | ANHEUSER-BUSCH INC | 60.37 | -2.08 | -3.33% |
“The problem for Google, like Bud Light before it, is that its CEO and other senior executives are still in denial about the problem,” Schellenberger said in an email statement to FOX Business. “They think the problem is just a few changes to the AI or algorithms.”
BUD LIGHT CONTINUES TO STAY WITH THE PARENT COMPANY WHILE DYLAN MULVANEY IS A PART OF HIT
The journalist and author argues that Google needs to do more than just fix Gemini to regain the public's trust.
Gemini's senior director of product management at Google has apologized after the AI refused to provide images of white people. (Photo by Betul Abali/Anadolu via Getty Images / Getty Images)
“The real problem is that Google is a tool of its woke workers and government contractors who manipulate Google Search and Google Gemini to divide the American people along racial and partisan lines, censor negative views, and spread disinformation about everyone , from German farmers to.” “American investigative reporters,” Schellenberger wrote.
“Google's CEO must break out of denial and commit to political neutrality, which means impartial and balanced political donations, impartial and transparent fact-checking that accounts for his biases and errors, and an end to censorship of politically unfavorable views,” he added .
Google CEO's 2016 promise to combat misinformation with AI is under scrutiny in the wake of the twins controversy
Jessica Melugin, director of the Competitive Enterprise Institute's Center for Technology and Innovation, says she doesn't think Google's problems are on the same scale as Bud Light's.
Jessica Melugin, director of the Competitive Enterprise Institute's Center for Technology and Innovation, reacts to Google's “woke” artificial intelligence tool on “The Big Money Show.”
“I think they differ in that Bud Light was a marketing failure while Gemini was a product failure,” Melugin told FOX Business. “I think the parallel would be Skunked Beer.”
Melugin said she could see that some might see a common thread in terms of policy direction, but noted that generative AI competitors have also performed poorly in the other direction, so she believes the twins' problems are on could be due to a quality control problem.
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“Whatever the reason for the poor results, Google has plenty of incentive to fix the problem,” she said, pointing to the decline in Alphabet shares since the Gemini break.