The Americanas will not sponsor the BBB 23 after suffering a R$20 billion shortfall syringes. The company would enter its fourth consecutive year as the program’s main sponsor.
The amount that would be transferred to Globo would be R$ 102 million one of the largest budgets in reality during reality time. Shares of the company also fell sharply yesterday following the resignation of thenPresident Sergio Rial.
The relationship between Americanas and the BBB
- The Americans worked with stocks punctual in the daily routine of participants, in addition to the nomination of punctual leader and immunity tests.
- In “BBB 20”, for example, the brothers chose utensils from shops and could have them sent home.
- In another dynamic promoted at “BBB 21,” participants chose from gifts offered by stores. Washing machine, fridge, television, microwave, electric fryer and blender were listed in the options offered.
- Americanas offered values to be consumed in products. The first race at BBB 22, which offered one week of immunity, was won by Bárbara and Lais. Each won R$10,000 to spend in stores.
- One of the highlights of the past season was sponsored by the Americans. Jade Picon first became the leader of the issue after playing a One to Go style challenge. The memory test included images of products sold in stores.
- Gifts were also presented to the finalists. In 2021, Camila de Lucas, Fiuk and Juliette were gifted a refrigerator and a washer and dryer.