Written in POLÍTICA on December 21, 2023 · 10:22 a.m
Ivete Sangalo celebrated her 30year career in the Maracana and became one of the most discussed topics on Wednesday evening (20). At the same time, the singer was targeted on social media by Bolsonaro supporters, who highlighted the singer's support for President Lula and a critical speech against Bolsonaro during one of his shows in Salvador in 2022.
Bolsonaro supporters started a new boycott, which was now directed against the Perdigão brand. In a video, one of them encouraged other voters of the former president to choose Sadia products and not buy Perdigão. The “Patriot,” identified as Fernando Peixoto, said that Ivete, sponsored by the brand, directed offensive words towards the former president. The singer took a stand at the time and emphasized that she did not “vote for those who kill people and cut down forests.”
“It will be Christmas in all our houses. Do not purchase anything sponsored by Ivete. Chester sponsors Ivete Sangalo. [Ela] She told Bolsonaro to take it there and now we will tell her to take it there too,” says the former president’s supporter in an ironic tone. Then he points at Sadia and forgets that she is Brand belongs to the same group. “I’ll take Sadia. It is the turkey that sponsors those who produce.”
Bolsonarists living in the flat earth world repeated Peixoto's speech on X, formerly Twitter, emphasizing what he said. Although they are different brands, Sadia and Perdigão belong to the group Brazil Foods (BRF) since 2011. The debate about the Merger of companies began in 2009. “By majority, I declare the operation between Sadia and Perdigão approved,” said the president of the Economic Defense Board (Cade) at the time, Olavo Zago Chinaglia.
It is not the first time that Bolsonaro supporters have tried to boycott brands that sponsor Ivete. Just over two months ago, Piracanjuba products were targeted by Bolsonaro's supporters following an advertising campaign featuring the singer.