YouTube wants to create AI-generated music. Getty Images
- YouTube has launched a new AI music tool that allows creators to leverage the voices of famous artists.
- The tool is one of the first real attempts to commercialize AI-generated music.
- Nine artists, including Charlie Puth, Charli XCX and Demi Lovato, have signed up for the experiment.
YouTube has launched a new AI music tool that allows creators to leverage the voices of famous artists.
The company’s AI experiment, Dream Track, marks one of the first real attempts to commercialize AI-generated music. The tool, launched Thursday, will allow some YouTubers to use AI versions of artists’ voices for soundtracks of up to 30 seconds.
In a blog post explaining the new tool, the company said: “Simply entering an idea into the prompt and selecting a participating artist to appear in the carousel will produce an original Shorts soundtrack featuring that AI-generated voice.” Artist produced.” the creator should use in his short film.”
The tool could be a defining moment for the music industry, which has had a difficult time with generative AI.
Several artists were initially horrified by the technology’s uncanny ability to mimic their voices. Record labels also balked at potential lost sales, while streaming platforms restricted the use of their songs in AI training data.
Despite the buzz surrounding the technology, ongoing complications, including a copyright lawsuit from Universal Music Group and other publishers, have left AI-generated music largely limited to social media platforms like TikTok.
YouTube’s new tool, developed with Google DeepMind, has the potential to bring AI-generated music into the mainstream.
Nine major artists have signed up for the YouTube experiment: Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Sia, T-Pain, Troye Sivan and Papoose.
In the blog post published on YouTube, Puth said he was “excited and inspired” by the project. He praised the company for understanding “the need for responsible collaboration in the development of this technology.”
However, the widespread adoption of AI-generated music risks alienating some more outspoken artists. The differing viewpoints of those who support the use of AI in music and those who bitterly oppose it mark the beginning of a conflict that is likely to escalate.
Several musicians, including Drake, Nick Cave and Ice Cube, were quick to speak out against the technology — and didn’t hold back.
YouTube reportedly struggled to develop the tool after failing to get music companies to participate. In October, Bloomberg reported that music companies still had questions that YouTube wanted to answer.
Perhaps to allay fears about unauthorized use of the technology, YouTube this week also announced the launch of a tool that allows labels and distributors to label AI content that mimics an artist’s voice.
AI also appears to be waning in other areas of the music industry.
Spotify, which previously pulled a viral song featuring AI-generated vocals from Drake and The Weeknd, recently confirmed that it has no plans to remove all AI-generated music from the platform.
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