John legend. Credits: Ansa-VelvetMag
John Legend also wanted to launch his beauty brand, which was designed primarily for melanin-rich skin. It’s called Loved01 and will be available from February 2023.
During John legend and his wife Chrissy Teigen The hit star also brought the idea of welcoming her third child into the family new brand for personal care. Responds to the name of loved01 and currently consists of six products approved by dermatologists. The singer’s goal is to propose a brand that can respect skin needs and that it is aimed at anyone who wants to benefit from it. For this reason, it has chosen to rely on the hands of experts who have developed products for face and body care.
John legend. Credits: Ansa-Velvet Mag
This is what the beauty brand created by John Legend looks like unisex and show up Skin care for face and body. It will be available on the international market from February 1, 2023 Prices absolutely accessible. Not only the pop star has succumbed to the charm of the beauty industry. So far, many stars have tried to launch their idea of beauty and spread a correct and clean way of skin care. Just think about it rihanna with his Fenty Beauty or ad Hailey Bieber with his Rhode.
Loved01, John Legend Launches His Own Skincare Brand
Another goal that prompted John Legend to launch his brand is to develop appropriate products to treat melanin-rich skin. “Not all products are developed with this in mind. We also believe that focusing our research and product development on melanin-rich skin is an expression of love,” the pop star told People. The name is also inspired by a beauty ritual which united families according to John Legend. “In general, the sink is where most families share. Self-care is for everyone you love.” And that’s why he chose Loved01, pronounced “Lover” (the translated means “beloved”).
John legend. Credit: Instagram/Loved01 – VelvetMag
For John Legend, this is the first brand to launch under his own name, but the singer has collaborated with other beauty realities in the past. For this very reason, at some point he asked himself the question: “Should I develop my own skin care line?”. The answer came after one long reflection under consideration of Realities that have sprung up like wildfire in recent years. “I’ve always been interested in launching my own skincare brand, but I didn’t want to do it just because I’m famous. I might be able to sell a lot of skincare products, but I wanted it to have a reason to exist.”
For this, the singer waited for the right moment and wanted the support of Dermatologist Naana Boakye to manufacture its beauty products. The collection all genders consists of products for face and body that gently nourishes and balances the pH of the skin. I am vegan and paraben free and right now they’re only planning to distribute it in the States starting in February.