Johnny Depp will become the character who receives the most money for embodying the image of a men’s perfume: according to an exclusive reveal by the American media outlet Variety, the actor and musician will collect 20 million euros after signing a historic contract with Dior, its perfume brand Sauvage since 2015 the picture is. The protagonist of Edward Scissorhands and the Pirates of the Caribbean saga is now back on the big screen with Jeanne du Barry, the historical film by Maïwenn that will open the Cannes Film Festival (which will take place from May 16th to 27th) , at which Depp the French monarch Ludwig media defamation trial with his former partner Amber Heard. As reported by Variety, the contract signed with Dior would last three years and thanks to this, Depp would far exceed the agreements of other celebrities associated with fragrances, such as Robert Pattinson, who would ask $12 million for Dior’s image to be homme; Bradd Pitt, who would receive seven million dollars for his connection to Chanel No. 5, or Chris Pine, whose contract with Armani would be worth four million dollars in three years. Following last year’s court case that found Amber Heard had defamed her ex-husband, sales of Sauvage soared, and according to the brand’s internal data, this juice hit the milestone of being the best-selling fragrance for both men and women in 2022 to become, which was the case. This has never happened, considering that the first sales positions are traditionally occupied by fragrances labeled “feminine”. According to Variety, the CEO of LVMH (the group that includes Dior) has acknowledged that the actor’s image has contributed to the fragrance’s “remarkable success”.
Johnny Depp, in a fragrance ad for Sauvage in London in 2022. Photo: Getty Images
When allegations of the actor’s abuse at the hands of Heard, who wrote a 2018 op-ed piece in The Washington Post detailing their relationship, arose, several audiovisual franchises had their contracts with the actor terminated: Disney decided it wouldn’t be Jack Sparrow in Pirates of the Caribbean and Warner replaced him with Mads Mikkelsen in the Fantastic Beasts saga. Now, in addition to the Cannes premiere, he will attend the Jeff Beck Tribute Concert on May 17 in London alongside Eric Clapton and Rod Stewart and is preparing to direct his second feature film (The First Was The Brave (1997), inspired by Life of the Italian artist Amedeo Modigliani.
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Perfume Sauvage de Dior, whose likeness is Johnny Depp, continues to record increasing sales after the test