The US Army shut down a Be All You Can Be ad campaign starring Jonathan Majors following the actor’s arrest on Saturday.
“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” Laura DeFrancisco, the Army Enterprise Marketing Office’s director of public affairs, said in a statement Sunday. “While Mr. Majors is innocent until proven guilty, it is prudent that we withdraw our charges until the investigation into these allegations is complete.”
The Army had already issued two advertisements featuring the Creed III actor before he was arrested in New York City in connection with a domestic dispute with a 30-year-old woman, according to local authorities on Saturday.
In response to his arrest, Priya Chaudhry, the Ant-Man and the Wasp: Quantumania actor’s attorney, told in a statement Sunday that Majors’ detention was the result of standard procedure regarding the charges, ” and this is the only reason Mr. Majors was arrested.” His team expects the charges to be dropped.
“Jonathan Majors is completely innocent and has been proven to have been the victim of an altercation with a woman he knows,” Chaudhry said. “All the evidence proves that Mr. Majors is completely innocent and did not attack her in any way.”
As part of the advertising campaign, a senior marketing official with knowledge of the situation told the Army Times that the next round of commercials was previously scheduled for August. The Army has reportedly already invested millions in promotional buys for the 2023 NCAA men’s college basketball tournament, with immersive in-person events for the tournament’s Final Four.
This year has been a huge success for the Devotion star, with critically acclaimed performances in both the Creed and Ant-Man threesomes. His performances as Kang, which he originated in season one of Loki, will see him at the helm of the MCU’s Avengers: The Kang Dynasty in 2025, along with a rumored appearance in season two of the Disney+ series about the god of mischief.
Searchlight also recently set the release date for actor Lovecraft Country and The Harder They Fall’s upcoming film Magazine Dreams, which debuted to critical acclaim at Sundance.
On Saturday, the NYPD responded to a 911 call in Chelsea around 11 a.m. before Majors was arrested without incident on charges of strangulation, assault and molestation. He has not been in police custody since Saturday night. According to a spokesman for the NYPD, the woman suffered minor injuries to her head and neck and was taken to a hospital.