Justin Bieber launches water company Generosity during Qatar World Cup to encourage fans to refill bottles: ‘Overuse of plastic is hurting us’
Justin Bieber launched a watermark at the World Cup in Qatar.
The 28-year-old pop star founded premium alkaline water company Generosity to provide refreshments to visitors to Middle East games via refillable fountains in a bid to “protect people”.
“I want the world to have access to the best water. I also want countries to know how best to protect their people. Overuse of plastic harms us, we need to be more sustainable,” he said.
New plug: Justin Bieber launched a water stamp for the Qatar World Cup. Here he is seen holding the bottle
A look at Generosity: The 28-year-old pop star founded the premium alkaline water company called Generosity to provide refreshments to visitors to Middle East games via refillable fountains in a bid to “protect people”.
Generosity’s goal is not only to provide consumers with the best water for their bodies, but also to reduce the use of single-use plastics with their refillable drinking fountains.
“By simply connecting to any local water source, Generosity can process and deliver its high-quality alkaline water through these micro-hydration infrastructures.”
The Peaches hitmaker is said to have visited Qatar and met with Sheikha Al-Mayassa bint Hamad bin Khalifa Al Thani, the sister of the country’s emir, ahead of the brand’s launch.
Sheikha said: “Having participated in beach clean-ups in Qatar for many years, I have witnessed firsthand the impact of pollution on our natural environment.
Help: “I want the world to have access to the best water. I also want countries to know how best to protect their people. Overuse of plastic harms us, we need to be more sustainable,” he said. Seen Monday in NYC
On stage: Generosity’s goal is “not only to provide consumers with the best water for their bodies, but also to reduce the use of single-use plastics with their refillable drinking fountains.” “By simply connecting to any local water source, Generosity can process and deliver its high-quality alkaline water through these micro-hydration infrastructures.” seen Nov
“Through initiatives like Generosity and the Supreme Committee, and projects like the Art Water Bottles for the FIFA World Cup Qatar 2022, which bring the global artistic community together to advocate for a more sustainable future, we are all encouraged to do our best Part during the World Cup and beyond.’
According to reports, 150 fountains have been installed around the stadium and the founder explained that the sustainability factor has always been the main goal of the project.
In a statement, the company’s founder, Micah Cravalho, said: “Developing Generosity Water into a sustainable water company has always been the goal. We aspire to be a global leader in water technology and empower consumers with refillable products as an alternative to single-use packaging.’
The superstar has made an effort to give back following his rise to fame in 2008. He is one of the most honorable supporters of the Make-A-Wish Foundation and has granted 260 wishes.
The singer is also an active member of the mental health movement and with the help of singer Ariana Grande, her single Stuck With U raised $3.5 million for the First Responders Children’s Foundation.
The It Couple: Bieber and wife Hailey Bieber at the 64th Annual GRAMMY Awards in April at the MGM Grand Garden Arena