Keith Urban talks about his wife Nicole Kidman’s surprise commercial for AMC Theaters called “We Make Movies Better.”
The commercial debuted in September 2021 and ran before every film in AMC theaters. It was so popular that the cinema chain extended its sponsorship for another year in August 2022.
The ad included the now-iconic line: “Somehow heartbreak feels good in a place like this – which was even spoofed by SNL and the new horror movie Saw X.”
Kidman’s husband, country music legend Keith Urban, appeared on Criss Angel’s Talking Junkies podcast, debuting Friday, and revealed that neither he nor Kidman, 56, expected the ad to be so widely received .
When asked by Angel if they expected the ad’s success, Urban admitted, “None of us knew.”
Opening: Keith Urban talks about his wife Nicole Kidman’s surprise commercial for AMC Theaters called “We Make Movies Better.”
Iconic: The ad featured the now-iconic line, “Somehow heartbreak feels good in a place like this – which was even spoofed by SNL and the new horror movie Saw X.”
“She did it because we love movies, she loves movies, and these were tough times for movie theaters,” Urban added.
“So AMC asked her if she would do an AMC commercial and it was a no-brainer for her to be a part of it,” Urban added.
He admitted: “Never in a million years would I have expected this to be such a cultural thing. ‘It’s crazy.’
AMC debuted the ad in September 2021, the first part of a massive $25 million national advertising campaign.
The theater chain announced in a press release that it was the first national advertising campaign in the film’s history.
The ad was directed by Jeff Cronenweth – an Oscar-nominated cinematographer for “The Social Network” and “The Girl with the Dragon Tattoo” – and Tim Cronenweth, while Oscar-nominated writer Billy Ray (Captain Phillips) wrote the screenplay.
Urban also spoke about Kidman herself, who has been married since 2006, and emphasized that his wife is very down-to-earth.
“The truth is that I’m married to an extremely down-to-earth, laid-back, normal girl who happens to be famous,” Urban explained.
Film Lover: “She did it because we love movies, she loves movies and it was a tough time for movie theaters,” Urban added
Never: He admitted: “Never in a million years would I have expected this to be such a cultural thing. ‘It’s crazy’
Down to earth: Urban also spoke about Kidman herself, who has been married since 2006, and emphasized that his wife is very down to earth
Chill Nicole: “The truth is that I’m married to an extremely down-to-earth, laid-back, normal girl who happens to be famous,” Urban explained
Urban was also asked what his dating life was like before Kidman, and he admitted that he always “preferred to be in a relationship.”
Angel joked that this was “very disappointing” as Urban admitted that “I wasn’t good at it back then.”
Kidman herself will return to the big screen next month, reprising her role as Queen Atlanna in Aquaman and the Lost Kingdom.
She also stars in the miniseries The Perfect Couple with Dakota Fanning, Liev Schreiber and Meghann Fahy.