Kim Kardashian is shutting down KKW Fragrance after five years to do a “rebrand” without adding the ex’s last name, “it won’t be too long” for new fragrances to hit the market
Kim Kardashian is closing down KKW Fragrance.
The 41-year-old reality star founded the perfume business back in 2017, but announced on Instagram on Friday that she will be temporarily closing the online store early next month to work on a “rebrand.”
“At midnight on May 1st @kkwfagrance will shut down the website so that we can re-launch fragrances under a brand new name going forward – and a new webshop where you can shop all beauty categories on one website”, so the TV star shared on Instagram.
The End: Kim Kardashian Shuts Down KKW Fragrance. The 41-year-old reality star founded the perfume business back in 2017, but announced on Instagram on Friday that she will be temporarily closing the online store early next month to work on a “rebrand.”
FINISHED! “At midnight on May 1st @kkwfagrance will shut down the website so that we can re-launch fragrances under a brand new name going forward – and a new webshop where you can shop all beauty categories on one website”, so the TV star shared on Instagram
The former Keeping Up with the Kardashians star was married to rapper Kanye West from 2014 to 2021.
And she went by the pre-divorce name Kim Kardashian West, and news of the renaming came just weeks after she was declared legally single.
Kim – who has North (eight), Saint (six), Chicago (four) and Psalm (two) with her ex-husband – went on to explain that she puts “her heart and soul” into “every bottle” of perfume and fans teased that it “won’t be long” before she revealed more as she thanked her 282million followers for their “loyalty”.
No more West: The former Keeping Up with the Kardashians star was married to rapper Kanye West from 2014 to 2021. Before the divorce, she went by the name Kim Kardashian West, only a few weeks after she received the news of the renaming legally single
Heart: Kim – who is married to her ex-husband North (eight), Saint (six), Chicago (four) and Psalm (two) – went on to explain that she put “her heart and soul” into “every bottle” of the produced Perfume stuck, teasing fans that it “won’t be long” before she revealed more as she thanked her 282 million followers for their “loyalty.”
Most recently: She worked with florist Jeff Leatham for KKW Fragrance
She wrote: “As many of you know, fragrance is deeply personal to me.
“I put my heart and soul into every bottle and I am so incredibly proud of every KKW Fragrance product and collaboration we’ve launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and loving these last few years.
“I can’t wait to share the next chapter of my fragrance journey with you – I promise I won’t be gone for too long. Meanwhile, get 40% off site-wide while supplies last. Love always, Kim.”
In July 2021, she closed KKW Beauty. “At midnight on August 1st we will be closing the KKKWbeauty.com website so we can return to you under an entirely new brand with new formulas that are more modern, more innovative and packaged in an upscale and sustainable new look,” a post said.
One of the more racy: This collection featured the shape of her naked body
Shaped: The TV star wore a shape to get the shape of her breast just right