King Felipe VI's Christmas message broadcast by 30 television channels. achieved an average screen share of 64.1% this Sunday and was watched by an average of 6,044,000 viewers and a total audience of more than seven million unique viewers. According to data from Barlovento Comunicación and Kantar Media, it loses an average of just over 600,000 viewers compared to last year. This data makes it the second most-watched film in history since audience numbers began being measured in 1992.
In his 2023 speech, the monarch called for preventing “the seeds of discord” from re-establishing itself among Spaniards and, in his Christmas message, urged state institutions to respect each other “in the exercise of their powers.”
The decline in voice surveillance is partly explained by the overall decline in television viewing on Christmas Eve. Total television consumption this time was 9.4 million, almost 1 million (-9%) compared to 2022, says Barlovento's analysis.
As usual, La 1 on TVE was the main channel broadcasting the words of Felipe VI. watched, with an average of 2,129,000 million viewers and a screen share of 22.6%. Antena 3 took second place in this multi-channel broadcast with 1,308,000 viewers and a market share of 13.9%, followed by Telecinco with 805,000 viewers and a market share of 8.5%. La Sexta attracted an average of 423,000 viewers and a 4.5% screen share, while Cuatro attracted 372,000 viewers and a 3.9% market share. Murcia, Castile-La Mancha and Aragon are the regions where it has had the most followers according to screen share, while Catalonia, the Basque Country and Asturias are the Autonomous Communities that have shown the least interest in it.
Observing Felipe VI's speech. began in 2017, the year of the independence question in Catalonia. And it reached its absolute record in 2020. It was the curfew due to the coronavirus crisis and the most controversial for King Emeritus Juan Carlos I, who left Spain in the summer after his bank accounts were discovered in tax havens. The audience's interest in knowing whether the monarch mentioned the controversies surrounding his father and his words on the health emergency triggered the audiometers. Since then, the show's viewership has gradually declined, coinciding with the introduction of new alternative time slots to traditional television, offering content other than the King's Christmas message.
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