Kourtney Kardashian sparkles in a silver mini dress as she

Kourtney Kardashian sparkles in a silver mini dress as she promotes Lemme Focus

Kourtney Kardashian sparkles in a silver mini dress while promoting her Lemme Focus ‘Concentration’ gummies, which include the Lion’s Mane

Kourtney Kardashian wore a glittery silver dress and posed with purple gifts to promote the launch of her vitamin brand Lemme Live’s holiday sale.

The 43-year-old television personality released the photos on Thursday after following the brand’s constant stream of updates on the brand’s social media.

In the first photo the star posted, she stood in a slightly provocative but cute pose, poking her butt out and pursing her lips.

Showing off: Kourtney Kardashian stood between boxes of her vitamin brand Lemme Live to promote the holiday store

Showing off: Kourtney Kardashian stood between boxes of her vitamin brand Lemme Live to promote the holiday store

Eye-catcher: The holographic long-sleeved dress made it impossible to take your eyes off it

Eye-catcher: The holographic long-sleeved dress made it impossible to take your eyes off it

The ingredients in Lemme Focus are Lion’s Mane – a unique mushroom that has been shown to contain a number of health-promoting compounds including antioxidants and beta-glucans – citicoline, MCT oil and vitamin B12.

She wore a skintight holographic dress that was cut off mid-thigh. A matching silver garland with hanging stars hung around her neck.

The beauty’s dark brown hair was straight and cut into a bob at the chin, and she wore silver platform stilettos to tie the outfit together.

The post was captioned: “It’s the most beautiful time of the year. Sooooo our @lemme Christmas shop started just in time! From digital gift cards with personalized notes to creating your own gummy pack (choose 3 of your favourites) – it’s a Lemme Land extravaganza!’

Praise for the brand: Lemme Focus, a vitamin in the collection, takes center stage in this shot

Praise for the brand: Lemme Focus, a vitamin in the collection, takes center stage in this shot

Another photo consisted of the star doing a Virgin Mary-inspired depiction with the garland over her head and the vitamin bottle in her hands.

In other pictures, too, she knelt on the ground and held the garland in the air.

First launched in late September 2022, Lemme Live vitamins and supplements were developed by the Keeping Up with the Kardashians star and aimed to create gummy vitamins that are good for the body and taste great.

On the website, Kardashian said, “I made them so delicious you won’t believe they’re that good for you.”

Having fun: The beauty struck a fun pose, showing off her bare legs during the shoot

Having fun: The beauty struck a fun pose, showing off her bare legs during the shoot

The company carries vitamins like Lemme Sleep, melatonin with chamomile, Lemme Debloat, a prebiotic and probiotic blend, and Lemme Focus, citicoline with lion’s mane.

One of the most recent additions to the collection was a matcha energy vitamin called Lemme Matcha.

The beauty was inspired by her husband and musician Travis Barker, 47, who originally introduced her to matcha.

Weeding out the competition: Kardashian wanted to find the best, most natural way to make delicious gummy bears that are healthy too

Weeding out the competition: Kardashian wanted to find the best, most natural way to make delicious gummy bears that are healthy too