Best known as the wife of San Francisco 49ers fullback Kyle Juszyzck, Kristin Juszczyk quickly rose to international fame thanks to fellow NFL WAG Taylor Swift.
Last weekend, Swift stepped out of the golf cart at Kansas City's Arrowhead Stadium wearing a tailored jacket. The celebrated fashion choice caused millions to ask, “Who did that?”
It was supportive husband Kyle, watching NFL action from home last weekend as a member of one of the two NFL teams that received a wild card bye, who sent a message to X thanking the designer of Swift's ultimate wardrobe confirmed.
Juszczyk soon had a video uploaded to her social media of her making the puffer jackets for Swift and Brittany Mahomes, from jerseys to an avalanche of views.
Only eight teams remain in contention for the Super Bowl, with two teams playing the biggest annual game in American sports on February 11. Juszczyk's 49ers and Swift's Chiefs could be on a championship collision course.
The Juszczyk's have been a couple for almost a decade, since Kristin's time at Towson
Brittany Mahomes also wore a Juszczyk jacket against the Dolphins on Saturday
Anything that comes into contact with Swift's orbit brings incredible benefits. It would be like the Midas touch, but the mythological king hasn't won a dozen Grammys or sold out stadiums around the world.
Travis Kelce was already a future Hall of Fame tight end and the greatest positional asset in fantasy football before Swift came into his life. Now, if non-NFL fans are asked to name a football player, it's probably him.
Swift's current world tour “The Eras Tour” is boosting the economy worldwide.
She's playing six shows in Toronto in November. Currently, rates for AirBnBs on either side of Rogers Center are $138 and $205 per night, respectively. When Swift is in town, prices jump to over $3,000 a night combined.
Then come to Juszczyk last weekend. Before designing Swift's jacket, she posted in her last post For Americans, there are a lot of consonants in a row.
The fact that Juszczyk benefited from her Swift success was unintentional. She had also designed a custom Detroit Lions jacket for actor Taylor Lautner, a Swift ex-boyfriend, which he wore in the team's playoff win against the Los Angeles Rams.
Since he's not an NFL WAG, Lautner's jacket was made from an Aidan Hutchinson jersey by Juszczyk.
After gaining worldwide fame for his jackets, Juszczyk is once again the go-to designer for the WAGs and A-Listers for this weekend's divisional round games.
Kyle Juszczyk's backfield mate Christian McCaffrey is engaged to former Miss USA and Miss Universe Olivia Culpo.
Culpo teased a jacket that Kristin Juszczyk made for her that she will wear to the 49ers' game against the Packers.
“@kristinjuszczyk Design loading…” she wrote on Instagram. “She brought it so I could try it on. 'Anything you could put off actually working.'
Olivia Culpo showed off a custom 49ers jacket designed by Juszczyk for this weekend's competition
Juszczyk's degree from Towson University was not in any form in the field of fashion design. It was in marketing at the Maryland Division I school. During her time at Towson, she met her now husband while he was playing for the Baltimore Ravens.
After Kyle Juszczyk signed with the 49ers, Kristin left all real estate opportunities to follow her husband to the Bay Area and started her own business.
And after years of grinding and designing clothes, one jacket, and no disrespect to those who wore Lautner or Mahomes, changed her life.
The Juszczyks were now an officially recognized part of the Taylor-verse.
Juszczyk was spotted at NFL stadiums across the country wearing her designs, which were broadly similar to the ones she created last weekend but decorated herself in honor of her husband.
And Juszczyk is just two wins in San Francisco away from wearing her designs in another Super Bowl. Kansas City is on the other side of the table with two wins away from home.
The Chiefs and 49ers played in Super Bowl LIV, with Patrick Mahomes and Kelce on the winning side. That was four years ago, just over a month before the coronavirus pandemic broke out.
Swift wore the jacket that made Juszczyk a superstar last weekend and changed her life
Juszczyk went from a relative unknown to a prominent member of the NFL WAG community
Aside from the WAGs, the teams' rosters and careers have changed since then. The Chiefs won another Super Bowl, played in another, and only fell in overtime to the Cincinnati Bengals in the AFC in 2022.
San Francisco wasn't back in the Super Bowl. The year after the loss to the Chiefs, the team failed to make the postseason. The last two seasons resulted in consecutive losses in the NFC Championship game.
According to Legal Sports Report, the 49ers are the clubhouse favorites to win the NFC with odds of -200, or a 61.7% chance of a Super Bowl appearance. According to FanDuel, the Chiefs have the third-best odds in the AFC at +330.
San Francisco is also the favorite to win Super Bowl LVIII, with odds at +175 at BetMGM, FanDuel and DraftKings.
Enter the WAGs with a Super Bowl on the Las Vegas Strip where Taylor Swift eclipses Usher and Reba McEntire as the game's most famous musician, and this will truly be one of the biggest nights in league history.
Is Juszczyk designing a Super Bowl outfit for someone from the other camp? Four wins for San Francisco make that possible.
San Francisco has home-court advantage until the postseason. Wins against Green Bay and then Detroit or Tampa Bay ensure Juszczyk will be in the spotlight for another month or so.
And her rise in the public eye is due to Swift wearing her jacket.