the digital influencer Gkay has been making waves on social media over the past few days. After the negative echo of a joke by Fábio Porchat during the “Best of the Year”, a wave of publicity of the digital influencer rose on the internet.
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During a tribute to Jô Soares during last Sunday’s broadcast (25th), Porchat made a joke that divided opinion on the internet.
“I look at Jô and I keep thinking: what would he do with a gkay, tatá, in front of him? That’s why he preferred to leave us,” said the comedian. Among the topics discussed in connection with Gkay, a question arose among netizens: after all, what is the influencer’s net worth?
Gkay’s asset
According to a survey conducted by the newspaper O Globo, the owner of “Farofa” has an estimated net worth between R$ 20 million and R$ 50 million. Additionally, the survey points out that the minimum amount the influencer charges for a promotional story on her Instagram is BRL 40,000.
In addition, Gkay earns money as an actress in films and series produced for Netflix and owns her own clothing brand GYKA.
Controversy causes financial losses for Gkay
Even with a millionaire fortune, Gkay seems to have struggled with his earnings since the beginning of his controversy with Porchat. According to columnist Matheus Baldi, she has lost contracts and financial losses on her bank accounts.
In this way, the columnist claims that the influencer has already lost two promotions that should be published on her social networks. In addition, other brands that had already started negotiations with Gkay preferred to temporarily suspend negotiations. Therefore, the estimated loss suffered by the comedian over the past few days could surpass the R$500,000 mark.