“I would like to dedicate this award to all filmmakers in Europe who were told they weren't good enough for Berlin, Cannes or Venice; that are not interesting, controversial or commercial enough. “If something comes from the heart, you will find someone out there who will like it.” With these words, Isabel Coixet received the European Achievement Award in World Cinema, an award from the European Film Academy.
I have the impression that there is a lot to read between the lines in this little speech. Marisa Fernández Armenteros (an outstanding producer who worked with Coixet on both Un amor and Nadie Quiero la noche) writes in her networks regarding the award that these are “times of fashion, themes and stories that we miss , from “Once.” in a while, to the cinema. I couldn't agree more.
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I don't know if it happens to you that you don't care about the talk of someone making a film. Years ago, a wealthy heir – who later appeared on the lists of a nearly defunct political party – told me that he didn't like Deliverance because the director was a scumbag. “Brave idiot,” I thought. If you have to agree with what a director says in order to see his film, you're in trouble. If you have to become a bullshit salesman to go to a festival, then fuck festivals. And if marketing trumps the act of creation, then let's not complain that all films are the same. Maybe we should let the screenwriters write, direct the directors, and explain to those who, no matter how idiotic they are, can't assume that the audience is idiotic too.
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