Enthusiasm for things to do is one of the experiences Lorenzo Figueroa enjoys the most at a professional level. Listening to him talk about his casual wear project, Stamos Bien, he’s full of details and strategies that reflect the passion that led him to a bachelor’s degree in finance.
The entertainment industry isn’t calling him for now, though he’s a staunch admirer of his father, Chayanne. He continues to support his sister Isadora in her facet as a singer. And from his mother, former model Marilisa Maronesse, he inherited a natural talent for posing for images aimed at promoting clothes. But at the moment the smile appears to him mainly when he talks about his business project, about the challenges of launching the idea that was born almost two years ago and that he began to realize together with his friends Luiggi Mazza and William Weisslinger. .
“I wanted to do a business that was my own, something that represented the Latino community and was something positive and fun. After graduating from university, I sat down with my two best friends, Luiggi and William, and told them I wanted to take over the business. We decided to do a clothing line,” Figueroa shared of the project, which he started in September 2022. By the way, he revealed how the idea for the name came about after several days of analysis.
“It came out so naturally. I think my dad or my sister called me and said, “Guys (boys), how are you?” and I said, “We’re fine.” (They) look at me, ‘great name for the clothing line’, and Bad Bunny also has that song, We’re Fine, and it ended up being a combination of everything.” The intention to inspire positivity was part the decision.
“I want this to be a message at the end of the day,” he said of the clothing line, which he sells through stamos-bien.com and is available in ROMA stores in Puerto Rico. “Everyone uses those words, all of Latin America, all of Spain, in every Spanish speaking country, it’s a family thing, something fun, calm, positive. That’s what I want, a message that represents us.”
Stamos Bien is aimed at both female and male audiences. Their inventory includes caps, t-shirts, and hoodies or hooded sweatshirts. Sizes available are from extra small to extra large. Cropped hoodies only come in extra small to medium sizes. Figueroa announced that they are already working on including sizes XXL and XXXL.
“I am very grateful to the ROMA team for helping us with this and now people can go into all these stores and touch the Stamos Bien shirts and see the material which is of good quality and try them on.”
Within the company process, the hard effort and investment of time was a learning path that he enjoyed.
“We have to do the whole photoshoot (photo session), fold the clothes, iron, pack, ship, work on the website, the manufacturing. You have to learn so many things that it’s a beautiful thing because you learn from everything and you grow,” affirmed the brand’s likeable co-founder, who announced the next launch will be in March and will feature shorts and crop tops. Figueroa also spoke about those who believe that having a celebrity father gives them a certain advantage in this career aspiration.
“You are absoluteley right. I’m super proud and super lucky to have a father like him. I really appreciate that because I know it’s hard for a lot of people to start something because they don’t have that kind of support. But I want to take this chance. I don’t want to stay home and do nothing. I want to do something with my life. I want to start a business,” he stated emphatically. “My father is very supportive. I love him very much and he is my best friend. He gives me a lot of advice on everything,” he said, admitting that this reality has its challenges.
“I work even harder because I’m under pressure to be successful because if I’m not and if I don’t work hard, they’re going to say, ‘With so many things that he has, and he could never do it ‘”.
For those interested in starting a business, he invited to go ahead. “You have to be totally focused, do it 100%, make it your passion and not fret about what other people are doing. Concentrate on what you are doing and do it to the best of your ability.”
Singing is not his thing
Laughing, Lorenzo admitted that his focus is on business for now. Dealing with music, as her father did successfully and her sister is now working, is out of the question.
“To tell you the truth, I can’t sing,” he said. “I don’t know what happened. Singing didn’t do me any good. I only sing in the shower and I don’t sing very well,” he repeated. “I know how to dance. I can dance salsa, bachata, merengue, whatever, I love music but sing in public…”.
Acting isn’t an interesting facet either, although he doesn’t rule it out if an opportunity arises. “I’ve always thought about the business side, about ventures. That’s my approach. That interests me.”
Ever since his upbringing, he has cherished the love he was raised with and admired the dedication of an ever-present father beyond fame. “He’s an incredible father,” he remarked with great pride and a big smile. “My father, the way he handled us, was supernatural and calm. I never felt uncomfortable growing up. He knew how to get us out of the public eye and he did it super well,” he admitted.
“Sometimes a paparazzi will show up and take pictures and you know how to behave because my dad has always been there, he’s always been to all the basketball games, all the school awards… He’s coming in from Spain, he’s arriving in one in Miami Day to see a presentation, watch a basketball game, and return to Spain to do a two-hour concert and stay there. That’s the kind of dad my dad is,” he shared, continuing the experience of being noticed in the media.
“We grew up with a know-how-to-handle mentality because he taught us and was there to give us that kind of advice about knowing how to act on camera or in front of an audience when someone want a photo. For me it is something natural. It’s something for life.”