The largest weekly list of music hits in Spanish has landed in the United States. LOS40 USA has come to delight the American or resident population with the best content from Latin artists who will join the more than 50 million listeners that the leading Spanish-language music network has around the world. Interviews, videos, podcasts and trends about reggaeton, pop, trap and regional Mexican music composers can now be heard on 20 stations in 12 states across the country and via live broadcast on the LOS40 USA website.
The unveiling of the chart comes after Latin music in the United States recorded 33% growth in 2022, according to music reporting firm Luminate Midyear's report. Prisa Media President Carlos Núñez considered the brand's debut in the country a success. “The hearing data shows the great expansion it is experiencing [la música latinoamericana] in the North American country. “And not just because of the younger generations, but also because of the enormous penetration that it has achieved among the general public in recent years,” he said.
In a country where the Latin American population already exceeds 62 million—nearly two out of 10 people living in the United States are of Latin American descent—the arrival of the best hit list in Spanish was imminent. LOS40 USA will be able to create audiovisual content in the world's largest music producing country. “As a global reference brand, leader in all the countries in which it is present, LOS40 also had to be present in the most important record market in the world,” says Núñez.
Colombian presenter Riva, already known for her participation in LOS40 in Mexico and Colombia, will be in charge of giving voice to the new hit list in the United States. “I am very pleased to welcome you to LOS40 USA. No matter where you are, in LOS40 you will find the most important content from 40 to 1, with all the hits for our Hispanic community,” celebrated the radio host.
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