There are many advertising campaigns that have an impact on society and especially on consumers, and often this is thanks to the numbers used. It happens in surprising ways Cooperationwhere it appears The sun of MexicoLuis Miguel as an image of the campaign “Life is made up of unique moments”. Registration Health Plan.
Advertising is one of the widest windows in the world, reaching millions of people. According to data from Zenith, global advertising spending in 2021 was around $722,845 million.
In this sense, it is reported that this positive trend is expected to continue in the coming years, reaching approximately 885 billion in 2024.
In Mexico, digital advertising spending in 2021 exceeded 56 billion Mexican pesos, according to IAB Mexico, an increase of nearly 37 percent compared to digital advertising spending reported the previous year.
Luis Miguel image from this campaign
This year undoubtedly belongs to Luis Miguel, and the singer has surprised everyone with his extensive world tour, and to date all of his shows have been sold out.
Now, after crossing Mexico, the one known as El Sol appears in a new campaign where he surprises everyone with his young looks.
This is a collaboration for Alignment Health Plan’s “Life is Made of Unique Moments” campaign. And here the singer joins this initiative aimed at the Latin American community and conveying a positive message about the importance of living a full life and aging with vitality.
In this commercial, the singer shows his deep connection to the Latin community and his global reach, which is why he was chosen as an image by the brand.
READ MORE: Luis Miguel in trouble: Is “El Sol” going out in San Luis?
According to the brand, this campaign will take place through various media, including television advertising in Spanish, email communications, print and digital publications, as well as on social media platforms, where the singer will share the company’s philosophy, which focuses on values such as compassion, Care and respect.
With this in mind, Dawn Maroney, President of Alignment Health Markets, emphasized the importance of presenting Luis Miguel as the face of the campaign, especially where they highlight “the consistency of his principles with the values rooted in the Latin American community.”
Likewise, they explain that the campaign aims to engage with Medicare consumers and provide an experience that celebrates life and inspires trust.
This is what Luis Miguel looks like during the election campaign
The singer’s face has flooded social networks through a promotional video, where he can be seen wearing a beige suit on the beach. In the company of his friends, between laughter and toasts, the phrase “Life is made up of unique moments” is heard as the campaign motto.
This is not the first time that the singer has lent his image to promote brands. Let’s remember that he collaborated with Uber Eats and promoted the platform in the most elegant way.
There are many artists who release their image to publicize brands. An example is the home delivery platform Uber Eats, which has launched a new campaign with one of the great Hollywood actors such as Robert de Niro and one of the stars of the Netflix series Sex Education, Asa Butterfield.
And so many brands continue to rely on these resources and strategies to be closer to their consumers.