McDonald’s (MCD) has released an update to its burger lineup that will affect Big Mac, McDouble burgers, cheeseburgers, double cheeseburgers and hamburgers.
Changes include a softer bun, more melted cheese, adding white onions to the patties for a caramelized flavor and more Big Mac sauce, the company announced Monday. The updated recipe is currently available in the following West Coast cities, among others: Los Angeles, Seattle, Portland, San Francisco, Sacramento, Phoenix, Las Vegas, Salt Lake City and Denver. The changes should be available nationwide by early 2024.
The change was first rolled out in international markets, including Australia, Canada and Belgium, where McDonald’s said the new recipe received “rave reviews”.
“We found that small changes…adjusting our grill settings for better searing made a big difference in making our burgers tastier than ever,” a McDonald’s executive said in the press release.
Triple Cheeseburger and Big Mac (courtesy of McDonald’s)
Americans still seem to love McDonald’s core menu items.
In the most recent quarter, same-store sales in the US rose 10.3%, beating expectations of 7.62%. Speaking to investors, CEO and President Chris Kempczinski said there are still plenty of opportunities to increase market share with its core menu items as it works toward its broader Accelerating the Arches 2.0 growth strategy and commitment to core menu items like burgers, chicken and coffee.
McDonald’s “continues to expand its beef portion, although we already have a very strong presence there,” he said.
This reinvestment in its burgers comes almost two years after it entered the chicken sandwich war, which Kempczinski says is doing well for the global fast-food chain.
Year over year, McDonald’s shares are up more than 15%. Gregory Francort, director of Guggenheim Partners, told Yahoo Finance that the company has a huge market share. “This is a $50 billion company in an industry that’s in an industry that’s making $800 or $900 billion.”
The story goes on
This reinvestment comes as competitor Burger King (QSR) seeks to take some of that market share with a major $400 million overhaul called Reclaim the Flame and a reinvestment in its core menu, the Whopper.
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Brooke DiPalma is a reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at [email protected].
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