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Although the menu will look the same, McDonald’s will make big changes to the most popular items on the menu: burgers, the Wall Street Journal reported Thursday.
The Golden Arches said the new and improved burgers will include over 50 modifications.
“We can do it quickly, quickly and safely, but it doesn’t necessarily taste great. That’s why we want to build quality into our purpose,” Chris Young, senior director of global menu strategy at McDonald’s, told the Journal.
| ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MCD | MCDONALD’S CORP. | 281.85 | +3.14 | +1.13% |
The changes come as the fast food group prepares for an advertising campaign showcasing “our best burgers ever.”
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A McDonald’s cheeseburger. (Matt Cardy/Getty Images/File / Getty Images)
McDonald’s signature burger, the Big Mac — two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun — is also set for a makeover.
The Journal said the iconic menu item will feature two all-beef patties that will be cooked in smaller batches for a more even sear.
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The revamp also includes more secret special sauces with lettuce, cheese and cucumbers that will be “fresher and meltier.”
The former sesame seed bun is transformed into a buttery brioche, with the sesame seeds distributed more irregularly for a homemade look.
A McDonald’s Big Mac and fries. (Jakub Porzycki/NurPhoto via Getty Images/File / Fox News)
A McDonald’s restaurant sign in Arlington, Virginia. (Portal/Joshua Roberts/File/Portal Photos)
At McDonald’s headquarters in Chicago, chef Chad Schafer has been perfecting new burger patties for seven years.
The chef prepared a double cheeseburger according to the current fast food standard and one according to the new style.
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“One is hotter,” said Schäfer. “It looks more melty. Look at my fingers sinking into the bun. Smell it and you’ll smell a big difference.”
He said the old McDonald’s burger recipe was “kind of dry.”
“This one is kind of dry. It breaks,” he said. “And that’s the best example at headquarters.”
A McDonald’s restaurant in San Leandro, California. Restaurants on the West Coast will be among the first in the U.S. to offer the new burgers. (Justin Sullivan/Getty Images/File/Getty Images)
The new burger patties were first tested in Australia and are expected to launch in the US in early 2024.
The West Coast and Midwest will be the first of the 13,460 McDonald’s locations to experience the new burgers, the Journal said.