Mediaset has a change in store. Because of this, he decided to cancel Barbara D’Urso.
Each TV channel studies the type of audience that follows its shows and for this reason creates a schedule that suits viewers’ tastes. However, it must be taken into account that it is also the programs offered that appeal to a specific target group.
Barbara D’Urso: canceled by Mediaset – (Photo Ansa) – Abruzzo Cityrumors.it
Rai has always strived to create quality programming with programs dedicated to entertainment and information. Mediaset, on the other hand, seems to have taken a different direction, at least in the last decade. Shows with questionable commentators, which very often have a tendency to degenerate. Bad information, with afternoon newscasts where the spread of news is ambiguous. Not to mention the fiction, poorly written and even worse acted series. However, the paradox is that some perhaps worthy titles did not succeed. This suggests that Canale 5’s audience is now immune to poor quality.
However, the new editorial line of Cologno Monzese wants to get rid of the waste or at least reduce it. Pier Silvio Berlusconi wants to bring the flagship network Mediaset back to the standards of the past. Clear and elegant information, innovative fiction with successful performers and above all able to engage the audience. The 2023-2024 season will be a turning point. In fact, Berlusconi has already decided to give a facelift to Afternoon 5, a show by Barbara D’Urso.
Pier Silvio has decided not to renew Ms D’Urso’s contract to make room for Myrta Merlino.
Mediaset takes a hard line against Barbara D’Urso
It is now known that the son of the late ex-prime minister has in mind a small revolution at Mediaset, specifically Canale 5. Pier Silvio wants to renew the channel’s image. To do this, he started right from the afternoon 5, information content and thus an important part of the network.
Pier Silvio Berlusconi cancels Mediaset’s Barbara D’Urso – (Photo Ansa) – Abruzzo Cityrumors.it
The program has often been called a representative of Italian garbage. Over-the-top guests doing nothing but screaming on live TV. However, audiences loyal to Ms. D’Urso always followed the show with interest. THEHowever, Barbarella’s way of working did not please the young Berlusconi, who wanted to replace her with a household name in journalism.
Pier Silvio’s wish is based on the best of intentions, but then it will be necessary to understand if the public is sympathetic to this new editorial line. A current episode in which the former presenter of Canale 5 is involved shows how attached the audience is to her.
As a result, some content related to the national Barbarella was deleted from the show’s Instagram page. The public couldn’t help but notice this detail. Mediaset viewers have stated that spitting on a plate that has been eaten for years is certainly not pretty. After all, Ms. D’Urso spearheaded the program for fifteen years.