news
In the coming months there will be many news regarding the programming of Pier Silvio Berlusconi’s channels
Released on January 11, 2023
Pier Silvio Berlusconi decided this afternoon to reveal all the company’s plans to its viewers Mediaset for the coming months, in particular with details of the programming of Canale 5 and Italia 1. The son of Silvio Berlusconi has therefore decided to take things seriously and put together a respectable line-up that will keep him ahead of the competition Rai only crumbs remain.
Many, many news were published on the Qui Mediaset account in the afternoon, starting in particular with news that will delight the most loyal fans Alfonso Signorini. In fact, there is already a confirmation for the broadcast of Big Brother Vip with Return of double date weekly on Fridays (in addition to Mondays) in the evenings when episodes of forthcoming fiction are not aired.
In addition, there is the long-awaited confirmation regarding The island of the famous: The reality show will officially return on Canale 5 from mid-April 2023even if no official start date has been announced, at least for the time being.
Mediaset announcements for the 2023 season
Pier Silvio Berlusconi’s networks will soon host three novelties called “show events”: they are The TV of the 100 and One with Piero Chiambretti, Michelle Impossible & Friends with Michelle Hünziker and Very happy evening with Pius and Amedeo. It also remains confirmed The show of recordsunder the direction of Gerry Scottiwhose recordings are taking place these days.
Big football will also return: from February, the Champions League round of 16 and the Italian Cup quarter-finals will start again on Canale 5. As for the dramas, they arrive this Friday Fosca Innocenti with Vanessa Incontradawhich will be followed by the second season of in February Good morning mum with Raul Bova.
The challenge in Sanremo
Most striking of the press release published this afternoon was Mediaset’s decision not to interrupt its flagship programs during the Sanremo week. In fact, they air regularly from February 7th to 11th GF Vip, Le Iene and You’ve Got Mail. Mediaset is confident that the shares results will meet the company’s expectations in such a sensitive week, here is the comment:
“The Mediaset networks will therefore continue their normal programming also during the week of the Sanremo Festival, the most important music, costume and television event in Italy: as publishers, we believe that there is added value in offering the public an alternative viewing pleasure and ensure Mediaset viewers all their usual schedules with no breaks. We can do this because, from a commercial point of view, the positive development of Mediaset’s advertising revenues during the World Cup has shown us that in this phase of the market, the events broadcast on competing networks have little impact on the advertising revenues of our programmes.”