Meghan is reportedly preparing to “reboot” herself on Instagram, and experts reckon she could make a million dollars per post.
The Duchess, whose last account with husband Prince Harry, @sussexroyal, had 9.4million followers before it was deactivated in 2020 when the couple stopped being senior royals, is said to be behind a new account called @meghan.
Adorned with a picture of pink peonies, reportedly Meghan’s favorite flowers, a source close to her team confirmed this week, “Yes she is.” Expect an announcement very soon. She’s coming back.’
Several of Meghan’s friends are already following the report, including activist Mandana Dayani, who was president of Archewell, the Sussexes’ media and charity company, until last December.
A source told The Mail on Sunday: “Everyone in Hollywood is talking about the relaunch being imminent.” “Meghan has never made a secret of wanting to return to Instagram.”
Meghan Markle is believed to be behind a new Instagram page simply called @meghan
The Instagram account said to be owned by Meghan Markle, which will set the stage for her social media comeback
An old Instagram post of Meghan from a holiday in New Zealand. Sources close to the Duchess said the new account is hers, adding, “Expect an announcement very soon.”
An old Instagram post from Meghan Markle’s former account with friend and actress Janina Gavankar. Experts believe Meghan could make $1 million per post
Harry and Meghan had 9.4 million followers on their @sussexroyal Instagram account before deactivating it after stepping down from royal duties
Before her marriage to Prince Harry in 2018, Suits actress Meghan’s personal Instagram following totaled more than three million, while tens of thousands of fans signed up for her now-defunct lifestyle blog, The Tig.
Meghan first revealed in an interview with The Cut last year that she plans to return to Instagram, telling author Allison P. Davis, ‘Do you want to know a secret?’ I’ll be back on Instagram.’
The Duchess’ ‘new’ account already has 76,000 followers and experts say it could mean a huge boost to her finances.
Eric Schiffer, a social media whiz who advises the stars of Real Housewives of Beverly Hills, former Disney actress Bella Thorne and the cast of the US version of Dragons’ Den, said, “I don’t think there’s a surprise for Meghan to return to Instagram.” anyone.
“She has a new talent manager and that’s the next logical step.”
“I would expect her to quickly become one of the most followed accounts on Instagram.” There are celebrities like the Kardashians who charge a million US dollars (£790,000) or more for a single post promoting a product can.
“There is no reason why Meghan could not earn such honoraria.”
“As a Duchess, she has to be careful not to appear to be selling every product under the sun. It will partner with quality brands and companies that align with its political and societal beliefs.”
Meghan previously ran lifestyle blog The Tig – but shut it down in 2017
Social media marketing experts assume that with the new account, Meghan could quickly become one of the highest paid influencers in the world
Marketing expert Kent Moore, who runs OneEyedSocial and has worked with actors like Star Trek’s Sir Patrick Stewart, said: “I think she would jump straight into the top ten highest paid influencers in the world.”
“Her status is unique because she is a celebrity, an actress and a queen.”
“Meghan could charge $1 million per post as a bare minimum.”
“That amount would quickly grow as their partnerships found global reach and appeal.”
“Brands may want to partner with her for campaigns that span multiple posts and even personal appearances over a number of years.”
“Such deals could go well in excess of the $12m (£9.5m) mark and even as high as $20m (£15.9m).”
Meghan has repeatedly demonstrated her power as an influencer by wearing outfits and bags that have sold out.
NuCalm, which sells an anti-stress patch, has seen sales surge since the Duchess was photographed with a patch on her wrist while running errands near her home in Montecito, California.