Meghan’s lifestyle blog is one step closer to being reborn: Duchess’ application for the brand name ‘The Tig’ is now ‘under review’ more than 12 months after the initial application – and five years since she wrote the ‘last’ post before she announced her engagement to Harry
- Meghan Markle’s application to trademark her lifestyle blog’s name is currently under review
- The Duchess of Sussex used The Tig to reflect on the full spectrum of her experiences
- Meghan started the blog in 2014 when she was an actress on the drama Suits
- More than five and a half years ago, she posted one “last” entry, proclaiming, “It’s time to say goodbye,” before she and Prince Harry announced their engagement
Meghan Markle’s lifestyle blog is one step closer to being reborn as the Duchess’ bid for the brand name ‘The Tig’ is being reviewed more than 12 months after the initial application – and five years since she wrote her ‘last’ post, before announcing her engagement to Prince Harry.
The Duchess of Sussex used The Tig, her lifestyle blog, to reflect on the full spectrum of human experiences – from hot sauces to self-love.
She often praised her mother Doria Ragland, a yoga therapist who was the only member of her family when they married, and father Thomas Markle, from whom she is still estranged.
Her fans will be thrilled to hear The Tig is one step closer to being resurrected, more than five and a half years after Meghan posted a “definitive” entry as a prelude to becoming a full member of The Firm. Announcement: “It’s time to say goodbye.”
The Duchess of Sussex’s application to trademark the blog name ‘The Tig’ is under review more than 12 months after the initial filing
Meghan’s bid to trademark “The Tig” is “under review” by the US Patent and Trademark Office — more than a year after the initial application was filed.
That seemed threatened six months ago when the Patent and Trademark Office refused the application on the grounds that the description of the website was “too broad” – and the documents were not signed.
This was rectified with the assistance of another attorney, Danielle Weiss.
The revised application carefully delineates five “classes” in which Meghan aspires to brand The Tig: travel, interior design (including “green living”), food preparation (including cooking and recipes), health and “wellness,” and personal relationships (including, quite surprising, fashion and personal lifestyle).
A fee of $1,750 [£1,500] was paid for the application.
Meghan started the blog in 2014 when she was an actress in the legal drama Suits and named the page after her favorite Tignanello wine.
Recalling her first sip, she wrote, “It was an aha moment at its finest. It became a ‘Tig’ moment for me – a moment to get it.’
When Meghan shut down her lifestyle blog in April 2017, before announcing her engagement to Prince Harry later that year, she described it as a “passion project” that “grew into an amazing community of inspiration, support, fun and frivolity.” “.
It was once filled with her favorite recipes, candid holiday snaps, inspiring words of wisdom, and lavish praises to her parents.
Meghan started the blog in 2014 when she was an actress in the legal drama Suits and named the page after her favorite Tignanello wine. Above, Meghan sips Tignanello, leading to The Tig
Publicly available records in America show that Los Angeles attorney Marjorie Witter Norman filed a new trademark application for the name in July last year.
Miss Witter Norman filed the trademark application under a Delaware-based holding company called Frim Fram Inc, which goes back to the Duchess’s managing director, Andrew Meyer.
A similar request from 2019 would have expired last year.
At the time, her representative said: “The enduring hallmark is to prevent false branding to avoid others pretending to be or be affiliated with the Duchess.”
Meghan used the original Tig website – parts of which can still be found online – to share her views on everything from feminism to her passion for philanthropy.
An avid foodie, she also shared recipes and interviews with friends including tennis star Serena Williams and actress Priyanka Chopra.
If she ever reboots the blog — or starts a new one — it could be worth a fortune through partnerships with fashion, food and beauty brands, according to a Hollywood marketer.
Perhaps Meghan could try applying The Tig brand to her own range of merchandise — perhaps an $18 neon toilet paper set or a $28,500 black leather chair, both on the Christmas list of housemate Gwyneth Paltrow in Montecito.