If you are one of those people who gets allergic every time you see screens being installed in modern vehicles, there is little chance that Mercedes-Benz's strategy will be of interest to you.
In principle, the company already offers a plethora of screens on board its vehicles, in particular with the HyperScreen, which on certain models groups surfaces that ensure that the entire dashboard is a screen.
Mercedes-Benz confirmed at CES 2024 (in an interview with the website Autocar) that the company would keep its giant screens and that it was “taking a path that would see the addition of even more screens in vehicles.” »
Photo: Mercedes-Benz
Mercedes-Benz E-Class 2024
According to Markus Schäfer, Head of Technology at Mercedes-Benz, more and more models will adopt the HyperScreen and SuperScreen approaches of the EQ models and the latest E-Class, and the arrangement of the screens will also evolve over the years. “Mercedes will introduce a single screen that stretches from left to right. This is the next development,” he said.
This is the impression we have at the moment because in reality we have three separate screens in front of us. We can imagine more interaction across the interface, even more sophisticated animations, etc.
“Future Mercedes models will feature a new display that offers a truly amazing experience,” added Markus Schäfer. The German company will continue to use LG and its OLED technology to impress us. “We will use video game engine technology to make the experience even more exciting and create stunning visualization that allows us to be truly immersive. »
It must be said that the screens of Mercedes-Benz vehicles offer exceptional clarity and colors.
Whether we like this approach or not, it is the future and we must forget about the return of more traditional presentations with physical buttons. In addition, it is more economical for the manufacturer to rely on screen controls instead of having to design switches.
And where could we add screens? So let your imagination run wild. We can imagine them at the rear, on the center console, in the doors (this is already the case at BMW with the 7 Series), etc.
The problem is that using screens to adjust many things creates a lot of distraction when you're behind the wheel.
Mercedes also plans to introduce ChatGPT on other models to deter technophobes, but will be cautious about what it can tell drivers due to public accountability concerns.