According to Business Insider, Microsoft is preparing to increase the advertising content in its games.
Advertising is nothing new on Microsoft’s platforms. However, their presence is limited. But with his new plan, who would have thought it since 2018 The American company already wants to accelerate the advance in this area. According to Business Insider, discussions are currently being held with companies that focus on this type of content to consider how the advertising can be integrated into the platform’s free-to-play. The first steps should be taken during the third quarter of 2022.
Intrusive advertising?
As indicated by the sources mentioned by the journal from which the information is obtained, Microsoft wants to keep the players a decent gaming experience. It would therefore not be in his will and above all in his interest to drown users in advertising content. Although you will surely think that this initiative, unintrusive as it is, is already too much and unfortunate.
Possibly cumbersome for the player, but beneficial for the developers? At least that seems to have progressed. With this new advertising program Microsoft raking in a certain amount of revenue that would go to the creative studios. This sum would certainly be shared with advertising companies, but would encourage free-to-play developers to produce for the brand’s machines..
Should this come true Advertising should be in the form of “panels”.. No details on the exact objectives though: will they spawn through different content like skins? Have.