Microsoft is working on a multifunctional app for iOS and Android that can offer online shopping, messaging, web search, news feed and other professions.
According to The Information, which has received some hints about this development, which is still at a very early stage, the initiative for this project comes from Satya Nadella, the head of the group.
It would be about reproducing the recipe of an app like WeChat in China, which serves as a portal to many daily services accessible through mini-apps. A “super app” oriented towards users of the general public that would bring together Microsoft services and tools and kill their ad management to display ads there.
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Satya Nadella would have called for Bing to be better integrated with the publisher’s mobile applications. For example, by facilitating the sharing of search results between Teams and Outlook.
The information also reports that Microsoft has tried several times to convince Apple to give it the place of the default search engine on the iPhone, instead of Google (we can absolutely prefer Bing, but you have to go into the settings).
Repeated and futile efforts. The talks took place at Apple’s highest level, with Satya Nadella in person and not necessarily accompanied by his close lieutenants. However, Apple has always preferred Google – by billions.
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Ten years ago, Microsoft ran a public relations campaign, The Information states, to demonstrate that Bing takes the difficulties of the visually impaired better than Google’s engine. That wasn’t enough to soften Apple.