Mike Ward situation La Poche Bleue loses an advertising campaign

Mike Ward situation: La Poche Bleue loses an advertising campaign – DansLesCoulisses

Entertainment News / By /

Last week you probably heard about an episode of Sous Éducation that was eventually removed from the internet by Mike Ward. We’re talking about the episode with the guys from La Poche Bleue, Guillaume Latendresse and Maxim Lapierre.

The behavior of the two men, who were under the influence of alcohol, triggered a reaction.

Very few people managed to watch the deleted episode, but those who did see it know that the dynamic between the two former players and the host was not optimal during the recording.

Mike Ward may have downplayed the incident and the boys may have apologized, but the subject refuses to leave the news.

Now Quebec’s construction commission, the CCQ, has looked closely into the matter. How? By ending the collaboration with La Poche Bleue.

As we learn from journalist Geneviève Lajoie, who works for the Journal de Québec, LPB collaborated with the CCQ on a worker training campaign.

And although many development activities remain as part of the campaign, the connection to La Poche Bleue will be severed.

The CCQ recently conducted a survey that highlighted the fact that almost 80% of construction workers do not file a complaint in situations of harassment and intimidation. Since this had to change, it was illogical to stay in touch with Latendresse and Lapierre.

This is an issue we have raised many times and continue to work on. Therefore, it is truly unacceptable for us to be associated with this type of behavior. – Marie-Noël Deblois, spokesperson for the CCQ

It is important to remember that in recent days we have talked about the boys’ actions, but without talking about the impact of their actions on the sponsors or their partners such as the CCQ.

This text about their actions caused particular discussion.

We now have to ask ourselves whether other companies (or groups like the CCQ) will end their cooperation with LPB. Sometimes a gesture is enough to trigger a wave.

The file should therefore be continued.

Much

– On December 6th we remember Patrick Roy, but especially the Polytechnique.

– Yay! at $195: Colleague Maxime Truman discussed the situation with TSN.

– Martin St-Louis lets his players express themselves with the puck. [BPM Sports]

– Should we be worried about Sean Farrell? [TSLH]

– The poor.