From February 20th to 26th, the city will be transformed into a truly cosmopolitan stage where creativity, business and glamor will merge into an irresistible vortex
The hectic pace of the Milan metropolis is charged with a palpable electricity: the Milan Fashion Week is just around the corner and is ready to reveal the trends that will define the trends Women's fashion for fall/winter 2024-25. From February 20th to 26ththe city transforms into a truly cosmopolitan stage where creativity, business and glamor merge into an irresistible vortex. From the catwalks in historic buildings to the most futuristic locations, Milan is preparing to welcome an endless number of professionals, journalists, influencers and fashion addicts from every corner of the world, thanks also to the return of Asian buyers to the scene. But the Milan Fashion Week It is not just an industry event, but a moment of great visibility for the city of Milan, estimates Confcommercio an impact of 70 million euros, an increase of 22% compared to 2019, with an expected 100,000 visitors (+10%), of which 65,000 were foreigners. “Events like Fashion Week consolidate the relationship between Milan, Italy, fashion and Made in Italy, with a benefit for the city.” The average expected proceeds are one thousand euros“, he said Alessia Cappello, Councilor for Economic Development and Labor of the Municipality of Milan. And the positive effects will not only affect luxury stores: “Sales of smaller local stores will increase by 10%,” emphasized Cappello again. Not to mention all the accompanying events, from exhibitions to debates and parties.
Astonishing numbers for a growing sector
Milan Fashion Week is not only an event of great cultural importance, but also represents an important economic driver for the country. The Italian fashion sector closed the year 2023 according to the fashion economic trends Sales of over 102 billion, 4% more than in 2022. Almost 90 billion went abroad: “Fashion industry exports increased by 4.2% in 2023 – commented Matteo Zoppas, president of Ice Agenzia, Camera Moda's partner for fashion week, in a note – and the import-export trade balance reached 40 billion. France, Germany and the USA are confirmed as the main target countries; The greatest growth was recorded in France and Japan, both +16%.”. It should be noted that, as Carlo Capasa, President of the National Chamber of Italian Fashion, points out, “exports at industrial prices are a consolidated figure: in retail it is much higher and shows us that Italian fashion is a raw material of utmost importance .” the whole world”. For this reason he commented: “The role of the institutions is to support the development of an important sector600,000 people work in industry and the same number in the tertiary sector, a sector that has also been underestimated. I attended the Fashion Roundtable meeting and made a number of demands to the government: increased support for investment in research and development; Measures as part of the Industry 5.0 plan specifically for small businesses. Finally, training: we not only need to attract new talent, but also teachers, and we would like to include those who have been retired for a few years in the academies.”
A full calendar of events (some also open to the public)
Over 160 events shape the rhythm of Fashion Week, including fashion shows, presentations, openings and exclusive parties. The most famous names of the Italian and international fashion scene Prada to Versace to Armani, from Dolce & Gabbana to Fendi, Moschino, Etro, Bottega Veneta and Max Mara, present their women's collections for fall/winter 2024-25. There is also great curiosity about the second women's collection from the new creative director of Gucci, Saturday De Sarno. But there is also great anticipation for the stars who come to town to watch the shows and for the top models who walk the catwalks. All eyes then turned upward Dieselwhich has reaffirmed its desire to open the doors of its fashion show to the general public and has distributed 1000 tickets not only to see the fashion show but also to take a look behind the scenes of the event.
Debuts to watch and expected returns
Milan Fashion Week will also be the occasion for some debuts that promise sparks. Three of the most anticipated: that of Adrian Appiolaza from Moschino, Matteo Tamburini from Tod's and Walter Chiapponi from Blumarine. Also interesting the return of Marni and the arrival on the Milan runways of Feben (backed by Dolce&Gabbana) and Sagaboi, the brand founded and led by emerging designer Geoff K. Coope.
THE COMPLETE CALENDAR:
Tuesday, February 20th
3:00 p.m. twin set
Wednesday, February 21st
09.30 Icebergs
10:30 a.m. Onitsuka Tigers
11.30 Antonio Marras
12.30 diesel
2 p.m. Fendi
3pm Del Core
4:00 p.m. Marco Rambaldi
5:00 p.m. Alberta Ferretti
6:00 p.m. No. 21
7:00 p.m. Roberto Cavalli
8:00 p.m. Etro
Thursday, February 22nd
09.30 Max Mara
10:30 a.m. Genny
11:30 a.m. Calcaterra
12.30 p.m. preview
1:15 p.m. Sagaboi
2 p.m. Prada
3:00 p.m. MM6 Maison Margiela
4 p.m. Daniela Gregis
5:00 p.m. Emporio Armani
6 p.m. Moschino
7pm GCDS
8:00 p.m. Tom Ford
Friday, February 23rd
09:30 Death's
10.30 Blumarine
11.30 a.m. Sportmax
12.30 p.m. Philosophy by Lorenzo Serafini
1:30 p.m. Vivetta
3 p.m. Gucci
4 p.m. Marni
5 p.m. Sunnei
6pm MSGM
7.30pm Versace
8:15 p.m. Maxivive
9 p.m. Philipp Plein
Saturday, February 24th
09:30 Ferrari
10.30 Ermanno Scervino
11.30 a.m. Ferragamo
12.30pm Tokyo James
2:30 p.m. Dolce & Gabbana
4 p.m. Jil Sander
5:00 p.m. Missoni
6pm Bally
7:00 p.m. Elisabetta Franchi
8 p.m. Bottega Veneta
Sunday, February 25th
09.30 February, supported by Dolce & Gabbana
10:30 HUI
11:30 a.m. Giorgio Armani
12.30 Luisa Spagnoli
1:15 p.m. Chiara Boni The delicate robe
2 p.m. Aniye Records
3:30 p.m. Avavav
4:30 p.m. rave review
5:30 p.m. Francesca Liberatore
Monday, February 26th
10:00 Annakiki (digital)
10.30 a.m. Maison Nencioni (digital)
11:00 a.m. Munich (digital)
11.30 a.m. Phan Dang Hoang (digital)
11.30 a.m. Laura Biagiotti (digital)