The American company Hewlett-Packard, which produces, among other things, printers, has great ambitions to market a monthly subscription for printing.
In an interview with the American broadcaster “CNBC”, the CEO of HP admitted that in the long term he would like to see consumers no longer own a printer.
An existing monthly subscription offered customers the opportunity to rent a print package with the home printer.
This amount, which could go up to $32.49 per month for printing 700 pages per month, allowed them to have original HP ink or toner thanks to the “HP Instant” software. Ink”.
AFP
“Every time the customer buys a printer, it is an investment for us,” said Enrique Lores, reiterating that leasing represents a long-term goal for his company.
“If the customer doesn’t print enough or doesn’t use our products, it’s a bad investment.”
According to the businessman, the new monthly subscription service would provide a way for the user to print “according to their needs” by paying a fixed amount per month.
The CEO assures that he wants to increase the speed of delivery of products related to packaging in order to convince the population to change their consumption habits.