Bruce Falck was Twitter’s Revenue Product Lead until May 2022.
Elon Musk has hit back at former Twitter advertising executive Bruce Falck for saying the Twitter CEO has no idea what he’s talking about. It all started when Mr Falck criticized Mr Musk’s apologetic message to Twitter users for showing them commercials. “Sorry to show you so many irrelevant and annoying ads on Twitter,” Mr Musk tweeted. In response, Mr Falck said: “As a former head of advertising at Twitter, I can say with confidence that this man has no idea what he is talking about.”
That exchange provoked a reaction from Mr Musk, who fired back with a sarcastic reply. “My apologies, you must be a genius which is why Twitter has the worst advertising relevance in the world. Almost nobody buys anything on Twitter, but almost everyone on Instagram does. This will be fixed,” the Twitter boss wrote.
Sorry you must be a genius which is why Twitter has the worst advertising relevance in the world.
Almost nobody buys anything on Twitter, but almost everyone on Instagram does.
That will be fixed.
— Elon Musk (@elonmusk) February 17, 2023
In particular, Mr. Musk has already announced that an ad-free subscription to the microblogging platform will be available at a higher price in the coming weeks.
“Ads are too common and too big on Twitter. We are taking steps to address both in the coming weeks,” he tweeted. “Also, there will be a higher-priced subscription that will not allow ads,” added Mr. Musk.
Meanwhile, Mr. Musk was never one to shy away from a fight. He even denied reports yesterday that he had asked engineers at the microblogging platform to amplify his tweets. The report states that Mr Musk had asked Twitter engineers to change the algorithm and prioritize his tweets because he was unhappy with the views his posts were getting during the Super Bowl.
Also read | ‘I’m sorry’: Tiger Woods apologizes after tampon joke sparks backlash
This change reportedly caused a flood of Elon Musk’s tweets in the feed of millions of users, even those who don’t follow the tycoon. However, the billionaire denied the allegations and said the source of the report was a disgruntled Twitter worker who was on his way out.
The “source” of the fake platformer article is a disgruntled employee who had been on paid leave for months, had already accepted a job at Google, and felt the need to poison the well on his way out. Twitter will take legal action against him,” the Twitter boss wrote in a tweet.
Featured Video of the Day
Manish Sisodia was called for questioning by the CBI in the Delhi excise policy case