The language used on virtual platforms is subject to frequent mutations, which means there is always something new to discover.
Whether emojis, memes, stickers or codes, younger users in particular are constantly reinventing themselves when it comes to communication.
On this topic, recently, the habit of replacing words with numbers has become popular and has attracted everyone’s attention.
But what is this code 737?
The starting signal for this new viral was given almost “by chance”. Some digital influencers on TikTok, mostly foreigners, started including the number sequence “737” at the end of their posts.
In a short time, the public discovered the true meaning of the phrase. In fact, this simple combination of numbers is just an informal way of saying “good night” or reinforcing a goodbye message.
As an example, you can use the phrase “sleep tight, 737”, “may you have sweet dreams, 737” or simply write the code numerically, depending on what you want to say.
From TikTok to “the world”
After its “initiation” on TikTok, code 737 quickly spread to other social networks, like any meme or viral post.
Currently, WhatsApp users mainly use digits or the English phrases “seven, three, seven” or “seven, three, seven” to express good night wishes.
Jokes like this are rife on social networks and result from the accelerated and connected nature of these virtual spaces, where abbreviations and symbologies have always been a strong trend in communication.