Netflix anime boosts sales and audience engagement

Netflix anime boosts sales and audience engagement

Since the release of the new anime series Cyberpunk Edgerunners on Netflix, the game Cyberpunk 2077 has become much more popular than before on the content distribution platform Steam.

Featured image: Netflix

After Cyberpunk 2077’s chaotic release in 2020 due to numerous technical issues on PC and consoles. CD Projekt RED’s RPG has risen and comes back stronger, notably by offering an animated series, Cyberpunk Edgerunners, that has brought the famous forgotten game to the fore.

According to Steamdb, the game peaked over the weekend of September 17th and 18th with over 80,000 concurrent players. This allowed Cyberpunk 2077 to beat Elden Ring, Grand Theft Auto V, and Destiny 2 on Steam. The audience was four times larger than before the series aired, which allows us to say that this sudden popularity is not a sign of coincidence, but rather of the airing of the famous animated cyberpunk Edgerunner, released on September 13 last year. Some comments even say it’s the best ad the game has ever seen.

A foretold madness?

The series received critical acclaim from audiences and even from the creator himself, Mike Pondsmith, who said:

It’s like looking at my own brain. I’ve been waiting for this for years

It seems that CD Projekt RED felt the right vein when it suggested a few days before the release of the series, a patch that adds quests and articles related to the series, but also fixes some bugs. The developer also announced Cyberpunk 2077’s first major expansion, Phantom Liberty, for 2023.

Alongside this, communication was heavily used, with Netflix putting up a huge advertising poster in Times Square in New York.

ALSO READ: REVIEW – Cyberpunk: Edgerunners, an action compendium