The American platform Netflix has decided to reduce its prices in around thirty countries to maintain its leading position in an increasingly competitive market.
Increasingly crowded, the market leader in video-on-demand services is trying to stand out from the ever-growing players like Disney and Amazon.
The subscription price reductions apply to countries in the Middle East, sub-Saharan Africa, Latin America and some European countries such as Croatia, Bulgaria and Slovenia.
With these new packages, Netflix hopes to attract new subscribers in non-big markets, but where the platform is trying to adapt to the realists of these local markets.
“We know subscribers have never had more choices when it comes to entertainment,” a Netflix spokeswoman was quoted as saying by the Wall Street Journal on Thursday.
The streaming platform, which now has 230.75 million paying subscribers worldwide, launched a cheaper subscription in November, albeit with ads.